Columbia Area Development Partnership announces approval of incentives package for Subtext $80 million mixed-use development on Senate Street
December 11, 2025
$3.7 million investment will create 65 new jobs
A new $80 million mixed-use development is coming to Columbia. Richland County Council and the City of Columbia have approved incentives for Subtext to redevelop 931 Senate St. in the Vista.
Subtext will build and manage LOCAL Columbia, a new young-professional housing complex with commercial space and recreational amenities. The St. Louis-based company is currently constructing the VERVE Columbia housing project at the corner of Huger and Blossom streets, scheduled to open in 2026.
With this approval, preconstruction planning for the Senate Street project ramps up to meet the goal of starting construction next summer. The new development designed by ESG Architecture and Design includes plans for a seven-story building with 1-, 2- and 3-bedroom apartments and lifestyle amenities targeting young professionals, while offering 2,500 square feet of retail/commercial space on the ground level. It will also include a two-story parking structure with 185 spaces for residents, employees and business customers, and new sidewalk, landscape and lighting improvements around the building.
“We appreciate the instrumental role CADP has played in moving this development forward, and the approval of City and County officials to move LOCAL one step closer to reality,” said Mitchell Korte, executive vice president of development with Subtext. “We are eager to expand our presence in the Columbia market with this mixed-use community that will bring new residents and activity into this district.”
“As we work together to broaden Columbia’s housing stock, investments like Subtext’s ensure that more people — including young professionals — can plant roots in our vibrant downtown,” said City of Columbia Mayor Daniel Rickenmann. “This project brings new amenities, greater walkability, and added activity that enhance quality of life for residents of all ages, while also introducing new retail space to our growing city center.”
The project is expected to create hundreds of construction jobs, as well as six full-time and six part-time jobs. Completion is anticipated in the summer of 2028.
About Richland County
The County Government is dedicated to providing exceptional public services through effective planning, proactive leadership, and inclusive governance to ensure that all residents, visitors, and businesses have equitable opportunities and improved quality of life today and in the future.
About Columbia Area Development Partnership
The Columbia Area Development Partnership (CADP) is a not-for-profit, public-private partnership (P3) serving as the lead authority for economic development in Richland County. By merging public- and private-sector support, it builds upon the area’s rapid economic development growth, facilitates continued global industry recruitment, and enhances innovation. The partnership enhances the county’s ability to attract and retain industry investments and high-quality jobs, positioning Richland County as a competitive destination for business and community opportunities.
About Subtext
Subtext is a vertically integrated, national real estate company focused on elevating the resident experience. From student living to attainable housing to conventional multifamily, Subtext creates thoughtfully designed communities that foster connection, productivity, and well-being. Its resident-first approach combines top-tier expertise, in-depth market research, and resident feedback to deliver lasting value. Subtext cultivates spaces where renters can live their best lives. For more information about Subtext, or to inquire about opportunities, visit subtextliving.com.
