A sweet opportunity to feed neighbors at Mast General Store
February 11, 2025
Mast General Store’s Be a Sweetheart campaign has provided neighbors in need with healthy meals for 22 years, but few winters in the past two decades have seen a greater demand for food than this one.
In parts of the Mast Store region during a typical year, one in eight people lack access to sufficient food resources. This year, following Hurricane Helene last September, the need for food – and for volunteers at local food security organizations to help distribute it – is unparalleled.
Throughout Be a Sweetheart, Saturday, February 15 – Sunday, February 16, Mast General Store will donate $1 to Harvest Hope Food Bank for each pound of bulk candy purchased at the Columbia Mast Store.
While a dollar may at first sound insignificant, its value is magnified through the community-based food security agency’s network of resources and can provide up to $5 in food value. This enhanced value supplies each of the organization’s clients with three to five healthy meals.
“Community outreach is a core value in our Mast General Store work family. The most rewarding aspect of being a part of this community is giving back to make a difference in our neighbors’ lives,” said Lisa Cooper, president of Mast Store.
In conjunction with Be a Sweetheart, from Friday, February 14 – Sunday, February 16, Mast Store will also offer guests the opportunity to round up any purchase to the next whole dollar to support Harvest Hope Food Bank.
Join the Mast Store and Harvest Hope in fighting hunger at home and building stronger, healthier communities this upcoming Be a Sweetheart weekend at your local Mast General Store!
About Mast General Store
With its Original Store located in the rural historic district of Valle Crucis, North Carolina, Mast General Store has grown its family to 11 locations in 10 towns across four states – North Carolina, South Carolina, Tennessee, and Virginia. Historic locations, a focus on customer service, and an eclectic product selection – everything from old-fashioned candies to technical outdoor gear – make every store a destination. The Mast Store is family and employee owned and is passionate about its local communities.
