A sweet treat 107 years in the making: Mast General Store & Goetze’s Candy collaborate on candy bar
December 9, 2025
The Mast General Store is pleased to announce its first collaboration with Goetze’s Candy Company – a caramelized chocolate bar! The new taste experience is right on target with its name – the Mast Store Provisioners Vanilla Bulls-Eyes Chocolate Bar – and is available in all locations. To celebrate the partnership, the new Bulls-Eyes Bar will be sampled at all Mast Store locations on Thursday, December 11, from 4 p.m. until 6 p.m.
Goetze’s Bulls-Eyes, also known as Caramel Creams®, is Mast Store’s top-selling candy, and it has been for years. First introduced by the Baltimore Chewing Gum Company in 1918, Caramel Creams feature deliciously chewy caramel with a cream center made with real milk.
“The Bulls-Eye Caramel is a treat loved and shared across generations,” said Stefano Tringali, Mast Store’s candy buyer. “As we were looking for inspiration for a new candy bar, we kept coming back to this all-time favorite. We love them, and we know our guests do, too!”
The process of developing a new taste experience takes time. “We went back and forth several times with our chocolate bar company and Goetze’s to land on something that truly captures the special flavor of a Bulls-Eye Caramel,” continued Tringali. “We think we’ve come up with something really unique within the chocolate world – a caramelized chocolate bar!”
“Partnering with Mast Store Provisioners on our Vanilla Bulls Eye® Candy Bar has been an absolute pleasure. When two iconic brands join forces, something special happens—and we’re confident this unforgettable treat will delight both our loyal customers and theirs,” said Mitchell Goetze, CEO of Goetze’s Candy Co., Inc. “This collaboration honors our shared heritage while creating something truly timeless that appeals to candy lovers across all generations.”
Goetze’s Candy Co. also makes the popular Cow Tales caramels, which can also be found in the Mast Store Candy Barrel.
Stop by your favorite Mast Store on December 11, 4 p.m.-6 p.m. to try the new Vanilla Bulls-Eyes Chocolate Bar. It is also available at Mast Store Online.
The Mast Store Provisioners Vanilla Bulls-Eyes Chocolate Bar is a collaboration with Goetze’s Candy Company. It captures the special flavor of the best-selling Caramel Bulls-Eye candy in a caramelized chocolate bar. The bar is now available at any Mast General Store and the Mast Store website.
ABOUT MAST GENERAL STORE
With its Original Store located in the rural historic district of Valle Crucis, North Carolina, Mast General Store has grown its family to 11 locations in 10 towns across four states – North Carolina, South Carolina, Tennessee, and Virginia. Historic locations, a focus on customer service, and an eclectic product selection – everything from old-fashioned candies to technical outdoor gear – make every store a destination. The Mast Store is family and employee-owned and is passionate about its local communities. Learn more at MastGeneralStore.com.
ABOUT GOETZE’S CANDY CO., INC.
Goetze’s Candy is a sixth generation, family-owned company located in downtown Baltimore, MD. Founded in 1895, we are celebrating 130 years of making sweet treats in the USA. Since the 1940’s, our staple product has been Caramel Creams®—a soft, chewy caramel wrapped around a decadent cream center—a tasty, iconic American treat. In 1984, Goetze’s Candy introduced Cow Tales®, an elongated version of the classic Caramel Creams®. Learn more at www.goetzecandy.com.
