Advertising myths exposed: Myth #2 – Advertising produces few results

By Jerry Bellune

I hear that from owners who’ve tried other media.
But it’s not the media that failed them.
It’s the advertising itself. It failed because:
1. It did not appeal to their Ideal Prospects.
2. It had no offer that made them want to buy.
This is a common failure of branding advertising.
Only direct response ads make your cash register ring.
3. It offered to ease no pains or solve no problems.
Nor did it offer to help realize your goals or dreams.

David Fowler is an expert on direct response ads.
He ran a highly successful NYC advertising agency.
One of his ad campaigns attracted 5,000 responses.
The advertiser cleared $500,000 in revenue.
And he did it all in only . . . three days.
Incredible? It sounds like it. Yet it’s true.
Here’s the story behind what they did.

The owner of a casino renovated his restaurant.
He wanted it to help to attract high rollers to the casino.
David’s campaign offered high rollers two free dinners.
The casino ran out of food by the third night.
But their take as the gambling tables tripled.
They gave away dinners that brought in a fortune.

Here are others who use similar strategies.
• Steve Wexler’s newspaper ads result in $10 to $1 returns.
That means $10 in sales for every $1 he invested.
• Bill Fryer’s ads result in $7 to $l1 return on investment.
• Jon Spoelsra’s newspaper ads result in $14 to $1 returns.
These results are common for uncommon advertisers.

To publish ads that gain this kind of result you must:
• Decide who your target buyers are.
• What newspapers or magazines they read.
• What messages will attract their attention.
• Give them at least 3 strong incentives to respond.
• Give them at least 3 easy ways to make their buy.
• Give them a deadline to place their order.

David has allowed us to offer his book to our readers.
It’s called “Ultimate Money Making Newspaper Ads.”
You can acquire a complimentary read.
That will allow you to judge for yourself.
To begin to discover these great strategies, email me.
My address is [email protected]
I’ll send you a chapter to let you see for yourself.
You need buy nothing. Just invest a few minutes reading.

Next: A radical advertising approach.

Want to share this with a friend? Be my guest.
We only ask that you tell them where it came from.
Invite them to send me their email address.
They can reach me at [email protected]
I’ll email this strategy letter to them each week.
©2015 The Bellune Company, Inc.
Neither MidlandsBiz.com nor The Bellune Company, Inc. makes any warranty as to the results that may be achieved from using this information. ©2015 The Bellune Company, Inc. All rights reserved. Requests for permission to reprint or circulate may be obtained by emailing [email protected]