Advertising myths exposed: Myth #3 – All advertising has moved online
September 14, 2015
By Jerry Bellune
A new myth is that only digital advertising works.
If you’ve used AdWords, you may have had success.
But how much stuff are you selling from your site?
How do you know? Are you monitoring it daily?
I don’t argue that online advertising works.
Our advertisers attract sales from ads on our site.
They also sell from ads in our newspapers.
They’ve found that their ads work in both.
And there’s a good reason for this.
It’s true many print and digital ads don’t work.
That’s not because people don’t read ads.
They read them in newspapers and on news sites.
Nor is it because they don’t respond to ads they read.
Many ads aren’t read because they don’t:
• Appeal directly to the prospects they should.
Ads that sell focus on specific Ideal Prospects.
They appeal to their needs and wants.
• Make strong offers to those Ideal Prospects.
They don’t offer to ease pain or solve problems.
They don’t offer to help them realize their dreams.
To discover how ads sell you must do one thing:
Read David’s Fowler’s excellent advertising book.
It’s titled “Ultimate Money Making Newspaper Ads.”
His book taught me to create ads that sell.
Our ads now produce high Return on Investment.
David ran a highly successful advertising agency.
One of his ad campaigns attracted 10,000 responses.
The advertiser closed $500,000 in sales.
And it did it all in only . . . three days.
Incredible? It sounds like it. Yet it’s true.
Here are others who use these same strategies.
• Steve Wexler’s ads result in $10 to $1 RoI.
That means $10 in sales for every $1 he invested.
• Bill Fryer’s newspaper ads result in $7 to $l1 RoI.
• Jon Spoelsra’s newspaper ads result in $14 to $1 RoI.
These results are common for uncommon advertisers.
We offer David’s book to our readers.
You can acquire a complimentary read.
That will allow you to judge for yourself.
Email me at JerryBellune#yahoo.com
Next: Direct Response ad secrets.
Want to share this with a friend? Be my guest.
We only ask that you tell them where it came from.
Invite them to send me their email address.
They can reach me at [email protected]
I’ll email this strategy letter to them each week.
©2015 The Bellune Company, Inc.
Neither MidlandsBiz.com nor The Bellune Company, Inc. makes any warranty as to the results that may be achieved from using this information. ©2015 The Bellune Company, Inc. All rights reserved. Requests for permission to reprint or circulate may be obtained by emailing [email protected]
