Aqua Blue Pools unveils new brand in 2025
January 8, 2025
Aqua Blue Pools (ABP), the Lowcountry’s premier pool-building company since 1991, announced its new rebranding initiative in 2025. After more than three decades of service under the same trusted brand, Aqua Blue Pools has embarked on this transformation to reflect the company’s growth and ongoing commitment to quality and luxury. The rebrand includes a new logo, updated website and enhanced customer experience initiatives designed to reinforce its reputation as a leader in the swimming pool industry.
“Since day one, our mission has been to provide top-quality pool-building and maintenance services to the Lowcountry community,” said Earl Fore, founder of Aqua Blue Pools. “Our new brand is more than a fresh look – it’s a renewed commitment to our customers to continue delivering exceptional craftsmanship, creativity and service for years to come.”
The updated brand identity showcases the team’s dedication to staying ahead of industry trends while maintaining the personalized, client-focused approach that has been a hallmark of the company for more than 33 years. ABP has built over 5,000 pools, employs over 120 people and can work on over 100 projects at any given time. The company’s updated website offers an enhanced user experience, showcasing a portfolio of their work, services and inspiration for those looking to transform their outdoor spaces.
“We’re excited to step into this new chapter with our loyal customers and look forward to welcoming new clients to experience the personable and elevated approach that our team brings to their pool design-build journey,” added Clint Fore, Aqua Blue Pools’ president and CEO. “Last year was filled with many milestones for our business, including serving as a partner with the Southern Living 2024 Idea House, and we are thrilled for all that 2025 will bring.”
Aqua Blue Pools partnered with Trio-Solutions, Inc. (TRIO), a full-service marketing agency in Mount Pleasant, for the complete rebrand. To unveil the new brand, Aqua Blue Pools held a customer appreciation party at the end of 2024 at Paradiso, the same location where Aqua Blue Pools designed and installed the pool in 2013. For more information about Aqua Blue Pools’ services and the new brand, visit aquabluepools.net.
About Aqua Blue Pools of Charleston
For more than 33 years, Aqua Blue Pools has served as the Lowcountry’s premier custom pool builder for residential and commercial pools. With a strong presence in the coastal region of South Carolina, Aqua Blue Pools has built a reputation for excellence and innovation, serving areas as far north as McClellanville and down into Savannah, Ga.
In addition to being the Lowcountry’s only Master Pools Guild member, the company has won numerous awards for its craftsmanship and commitment to exceptional customer service, including Charleston’s Choice Best Pool Service for four consecutive years and Charleston Living Magazine’s Best Pool Company for five consecutive years. Aqua Blue Pools is also a member of the Charleston Home Builders Association, the Hilton Head Area Home Builders Association, and an allied member of the American Institute of Architects.
For more information, visit www.aquabluepools.net an
