Beaufort Chamber to focus on business advocacy, forms new tourism marketing organization
April 19, 2018
The Beaufort Regional Chamber of Commerce is excited to announce the formation of the Greater Beaufort, Port Royal Convention & Visitors Bureau (CVB). The Chamber Board, with approval of the Tourism Advisory Committee, recently voted to transfer the tourism and marketing activities to the newly formed non-profit CVB, which has operated as a division of the Chamber for over thirty years.
“Assigning tourism and marketing activities to an independent Designated Marketing Organization (DMO) will allow both organizations to concentrate their time, talent and focus on specific independent tasks in an effort to provide more concentrated and effective services to the organizations the Chamber and DMO serve,” Chamber President & CEO Blakely Williams said.
This process recognizes the unique and independent nature of the tasks to be accomplished by both organizations while strategically positioning the organizations for greater focus to independently meet the demands of an ever changing economic future.
“The Chamber is confident that the creation of an independent CVB is in the best interest the businesses it serves and this evolution of the two organizations will benefit the businesses and visitors of the Beaufort Region for years to come. The Chamber is ready for the challenge of advocating for the very best outcomes for the business community.” Cliff Mrkvicka, Chairman of the Beaufort Regional Chamber of Commerce said.
“The DMO will continue to strengthen local tourism by enhancing the partnerships with the City of Beaufort, the Town of Port Royal and Beaufort County This move will lead to better communication, and a more cohesive understanding of how the tax dollars are being leveraged for the betterment of all concerned.” Alissa Murrie, Tourism Advisory Chairman said.
About the Beaufort Regional Chamber of Commerce
The Beaufort Regional Chamber of Commerce exists to manage and build capacity for continual community growth by advocating for a pro-business environment and building quality workforce development in order to enrich the region’s quality of life. To support its mission and vision, the Beaufort Regional Chamber of Commerce will continue to focus its efforts in the following pillars of emphasis: tourism, military enhancement, member services and business advocacy, economic development, and education/workforce and leadership development. The Chamber provides business growth and learning opportunities to help businesses be more productive and profitable, as well as advocacy and community development initiatives to build a favorable business climate, creating the preferred community to invest, prosper and enjoy.
