Beaufort, SC selects FerebeeLane as agency
June 6, 2017
FerebeeLane (FL), a full-service marketing and branding agency, was selected by the Beaufort Regional Chamber of Commerce to handle the area’s strategic marketing efforts, including the creative conception of all digital and traditional advertising, media planning and buying and public relations.
“In addition to getting to work with an incredibly forward-thinking and talented team at the chamber, we’re excited to help bring the spirit of Beaufort to travelers across the country,” said Josh Lane, co-founder and director of account strategy at FL. He adds, “As an agency in the Upstate, we understand the magic that can happen when you get away with family and friends and spend time in Beaufort and its surrounding sea islands. It’s a uniquely fun challenge for us to take on as an agency.”
FL’s efforts will include promotion of Beaufort’s historic downtown waterfront, Port Royal and the surrounding sea islands.
“We have a lot of history, culture and Lowcountry charm in Beaufort that we want to share with the world,” said Robb Wells, vice president of the tourism division for the Beaufort Regional Chamber of Commerce. “The team at FL impressed us with their strategic thinking and approach to developing creative that can really make an impact. We’re looking forward to them helping us tell our story.”
Beaufort, SC is located just 70 miles south of Charleston and 40 miles north of Savannah. Beaufort is the second oldest city in South Carolina and currently attracts approximately one million visitors per year.
About FerebeeLane
FerebeeLane is a full-service marketing agency located in Greenville, SC. FerebeeLane’s services include traditional and digital advertising, branding, public relations, social media, video and motion, media and more. The agency was founded in 2005 and has worked with a variety of local, regional and national brands, including Le Creuset of America, Blackberry Farm, Microban, Kamado Joe and BMW North America. FL is a member of 4A’s, Confrad and PRSA. Learn more at ferebeelane.com and on Instagram, Twitter, Facebook and LinkedIn.
