Ben Nemo, chief marketer behind the resurgence of Krystal burger restaurants, to speak at Endeavor’s Collaborators & Cocktails – September 27
September 18, 2018
Speaker to share story behind the revitalization of the country’s second-oldest burger chain
Endeavor, a membership-based coworking community for creatives and corporate marketing teams, announces that Benjamin Nemo, the top national marketer responsible for the marketing resurgence for Krystal, one of the South’s best-loved hamburgers, will speak at its next Collaborators & Cocktails networking speaker series on September 27, 2018.
Nemo will give attendees an inside look into how Krystal redefined its strategic objectives and repositioned the brand for optimal growth and will showcase a history of the brand’s creative work, including the new “Live a Little” campaign that celebrates the energy and connection driven by its iconic small, square hamburger with steamed-in onions.
Nemo, who started his career as a financial analyst before moving into creative services, has more than 20 years’ experience marketing major brands. As the industry manager for restaurants while at Facebook, he helped large restaurant brands achieve brand and performance objectives by adapting to mobile. Prior to Krystal, Nemo held several leadership roles in the restaurant and hospitality industry, including leading the “Louisiana Fast” brand repositioning for Popeyes Louisiana Kitchen, creating a full-service brand strategy for Marriott International, and directing brand and product innovation during the sales turnaround for Burger King Corporation.
Nemo received his MBA from Stanford Graduate School of Business and his BA in Economics and Spanish from Duke University.
Collaborators & Cocktails starts with networking at 5 p.m., with the presentation and Q&A session at 5:45 p.m. The event is free to all Endeavor members and corporate members, with a limited number of advance purchased guest tickets available for $30. Registration is required. No walk-ins are accepted. Contact [email protected] for ticket information.
About Endeavor
Endeavor is a membership-based coworking community for independent agencies and freelancers in the creative services fields, as well as corporate marketing teams. Endeavor’s premium location in the ONE Development in Greenville, SC provides members with state-of-the-art work and meeting space, and uniquely, surrounds them with a diverse array of creative peers who offer a broad range of marketing services and experience. Training opportunities, networking events and business consulting are available for the creatives who call Endeavor home every day, as well as corporate creative professionals and resource-seekers across the region. For more information, visit www.endeavorgreenville.com.
About Erwin Creates
Erwin Creates (www.erwincreates.com) was established in 2016 by Joe Erwin, co-founder and former president of national marketing agency Erwin Penland. It serves as the platform to support Erwin’s continued entrepreneurial involvement in business consulting, venture creation, education, training and civic activities, including his commitment to growing The Erwin Center for Brand Communications at Clemson University. In spring 2016, Erwin Creates opened Endeavor, a creative, collaborative community which offers co-working space and business-building opportunities for creative services professionals—and serves as a destination for companies and individuals looking to connect with and help cultivate the Upstate’s vibrant creative class.
