Benefitfocus appoints key executives in sales & marketing

Benefitfocus announced two distinguished technology executives have joined the company’s leadership team to further its market-leading strategic engagement initiatives. These key appointments include:

• Peter Allen as Senior Vice President, Sales & Strategic Initiatives – responsible for leading Benefitfocus’ sales team, accelerating platform sales growth and delivering on the company’s strategic priorities, including key industry partnerships; and
• Jeffrey Gross as Senior Vice President, Marketing & Branding – responsible for advancing the company’s brand, enhancing demand generation, engaging consumers and expanding market and thought leadership.

Peter Allen and Jeffrey Gross 

Each has in-depth experience scaling high-performing teams and driving innovation in a variety of high-growth platform and technology companies.

Allen brings Benefitfocus valuable experience derived from a 25-plus year career in technology sales, platform-based services and industry alliances through senior executive positions with Iron Mountain, Alvarez & Marsal, Computer Sciences Corporation, Data Dimensions and Information Services Group (ISG). Having served for many years as advisor and architect for adopting digital service models for global companies, coupled with his leadership of global sales and service delivery functions, Allen provides direction for the company’s growth strategies.  Allen received his Bachelor of Science degree in Computer Science from the University of Maryland.

Prior to Benefitfocus, Gross was Chief Marketing Officer for Axway Technology where he led product and solutions marketing, branding, field and marketing operations and corporate communications in a fast-moving landscape. He has over 25 years of experience, most recently in senior marketing leadership roles at Software AG and Microsoft, and has directed innovative business development and demand generation programs for companies including BearingPoint Consulting, Ariba and KPMG. Gross received his Bachelor of Arts degree in Economics from the University of Michigan.

About Benefitfocus

Benefitfocus (NASDAQ: BNFT) unifies the entire U.S. benefits industry on a single technology platform to protect consumers’ health, wealth, property and lifestyle. Our powerful cloud-based software, data-driven insights and thoughtfully-designed services, enable employers, insurance brokers and carriers to simplify the complexity of benefits administration and deliver a world-class benefits experience. Learn more at www.benefitfocus.com, LinkedIn and Twitter.