Benefitfocus Unveils Open Platform at One Place Event

Technology Leader Announces API, Ad Hoc Reporting and Apps

CHARLESTON, SC –  May 18, 2011 – Benefitfocus, theindustry leader in healthcare and benefits technology, today announced that ithas opened the BENEFITFOCUS® Platform to select third partydevelopers. Benefitfocus announced the availability of the Benefitfocus API, adhoc reporting and third party apps at this morning’s keynote address at OnePlace, the company’s premier event for its employer clients,insurance carrier clients and technology partners.

The keynote address was delivered byBenefitfocus President and CEO Shawn Jenkins, who described the company’sevolving strategy: from self-service, to managing all benefits in one place, tothe current open Platform. The keynote featured a live demonstration of theMaryland Health Care Commission’s new VIRTUALCOMPARE plan comparison portal, as well as iPad and Androiddemonstrations of new mobile shopping and enrollment tools. More than 800attendees gathered at the historic Charleston Music Hall to hear Jenkins andguest speakers from Allstate, Blue Cross and Blue Shield of Kansas City,BlueCross BlueShield of South Carolina, CareFirst BlueCross BlueShield, EMC,Microsoft and PayChoice.

Companies that develop a coreplatform with a cloud-based infrastructure and then provide development toolsfor others to extend it are the companies that are seeing hyper growth,said Jenkins. That statement has really come to define our open Platformstrategy. Benefitfocus is the industry leader in benefits shopping, enrollment,management and data exchange. By investing in the extensibility of ourtechnology, we can provide our customers access to the best voluntary benefits,wellness tools and financial planning resources, to name just a few.

Today’s announcement focused onthree key examples of the open Platform: the Benefitfocus API, ad hoc reportingand BenefitfocusApps. The Benefitfocus API allows others to plug in to Benefitfocus’industry leading technology. The API is in use by some of the benefitsindustry’s largest companies, including Aetna and NASCO.

With ad hoc reporting, HRAdministrators can now create their own custom reports, modify pre-builtreports, and schedule and email reports to colleagues. Ad hoc reporting will beavailable to all Benefitfocus employer customers later this year.

Today’s keynote marked the officiallaunch of several Benefitfocus Apps. The availability of apps on thePlatform extends the value of Benefitfocus technology for employers andconsumers alike, said Don Taylor, Chief Technology Officer forBenefitfocus. It is exciting to see new types of apps available. Appsallow third parties to leverage their existing technology investments andtightly integrate their applications with our Platform.

Examples of third party appscurrently available on the Benefitfocus Platform include:

• Allstate Benefits App: Offers acomprehensive portfolio of Allstate benefits through the BenefitfocusPlatform as part of the core enrollment process, providing employees withan online marketplace for voluntary benefits. Created by Allstate.

• Data Analytics App: Consolidates claimsanalysis, data warehousing, financial analysis, trending and forecastingto deliver a complete package of health plan analysis tools. Created byBenefit Informatics, a Benefitfocus company.

• Discovery Benefits App: Integratesenrollment for flexible spending accounts, health reimbursement accounts,health savings accounts, COBRA and transportation benefits. Created byDiscovery Benefits.

• Financial Wellness App: Provides a financialplanning content library with free employee tools like budget calculators,spending guidelines and videos. Created by Consolidated CreditCounseling Services.

• Just InTime Wellness App: Deliverspersonalized, timely messages to employees about their health. Healthalerts are based on each employee’s unique health profile and focus on therelevant issues pertaining to each person. Created by SCIOinspire.

• PayChoice App: Simplifies benefits andpayroll administration by integrating the Benefitfocus Platform withPayChoice’s SaaS payroll processing technology. Eliminates data entry inmultiple systems and ensures that correct withholdings and deductions areprocessed for employees. Created by PayCho
  ice.

With Benefitfocus Apps,participating companies combine their products, software, content and toolswith the Benefitfocus Platform. Benefitfocus is the platform standard forbenefits shopping, enrollment and administration, explained Robert Digby,CEO of PayChoice. Combining our offerings closes the loop betweenbenefits selection and employee paychecks for employers and insurancecarriers. Contact Benefitfocus for more information aboutBenefitfocus Apps.

About Benefitfocus

Benefitfocus is the largesthealthcare and voluntary benefits software provider in the U.S. with 13,149,087 consumers, 303,761 employers, 60,178 brokers and 3,255carrier representatives live on the Benefitfocus Platform. Benefitfocus offersa single Web-based platform for benefit shopping, enrollment, management andindustry-standard data exchange. Benefitfocus – All Your Benefits. One Place. www.benefitfocus.com