Blackbaud’s Cloud-based eTapestry CRM First to Add Integrated Data Services from Target Analytics

CHARLESTON, SC – Blackbaud, Inc. (Nasdaq: BLKB) today released upgrades to its cloud-based eTapestry CRM solution that, for the first time in a Blackbaud product, integrates fully automated data services from Blackbaud’s Target Analytics division. These data service tools, which include the Data Health Scorecard and Address Finder, will initially focus on making it easier and more cost effective for nonprofits to improve the quality of donor information. The Data Health Scorecard will serve as the foundational tool to bring automated data health and analytics into the eTapestry solution.

“Everything about the new AddressFinder feature in eTapestry is just smooth,” said Karen Charnes, database manager at Senior Services for South Sound. “It was so intuitive that I could just jump right in and press ‘GO’ without having to watch any training videos. The set up made it so easy for me to do a mass update, without having to do any manual formatting in Excel. I’m so excited to schedule this service for all of our future outreach campaigns!”

Key New eTapestry Features Include:

• Data Health Scorecard –The Data Health Scorecard provides data quality screening automatically each quarter, delivering an A, B or C rating based on the quality of the records in an organization’s database. The Scorecard then quantifies that score with the amount of money that is being lost due to data problems and provides recommendations to improve database quality.
• AddressFinder – The AddressFinder connects directly with the Data Health Scorecard. The service automatically returns updated address information for any individual, family or business that has moved within the last 48 months, and integrates this information with eTapestry for easy processing.  AddressFinder helps organizations minimize mailing costs, improve response rates and ensure compliance with U.S. postal regulations.

“Historically, we have provided a wide range of data services to our customers that greatly improve the quality of information they have to better manage relationships with their supporters,” said Charlie Cumbaa, Blackbaud’s senior vice president of new business development. “The new integrated data services tools in eTapestry, introduced with this release, will help all customers better understand the health of their data and easily take action to improve data quality.  With better information, we know organizations can build stronger relationships with supporters and more effectively fundraise to support their missions.”

eTapestry is a flexible, cloud-based fundraising software platform that helps small and developing nonprofits with limited resources scale and grow. For more information, visit: https://www.blackbaud.com/fundraising-crm/etapestry-donor-management.

About Blackbaud
Serving the nonprofit and education sectors for 30 years, Blackbaud (NASDAQ: BLKB) combines technology and expertise to help organizations achieve their missions. Blackbaud works with more than 30,000 customers in over 60 countries that support higher education, healthcare, human services, arts and culture, faith, the environment, independent K-12 education, animal welfare and other charitable causes. The company offers a full spectrum of cloud-based and on-premise software solutions and related services for organizations of all sizes including:fundraising, eMarketing, advocacy, constituent relationship management(CRM), financial management, payment solutions, analyticsand vertical-specific solutions. Using Blackbaud technology, these organizations raise more than $100 billion each year. Recognized as a top company by Forbes, InformationWeek, and Software Magazine and honored by Best Places to Work, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, Ireland, the Netherlands and the United Kingdom. For more information, visit www.blackbaud.com