Blackbaud’s Raiser’s Edge Wins 2010 Campbell Award for User Satisfaction
October 19, 2010
Leading fundraising solution for nonprofits voted to the top by users
CHARLESTON, SC -October 19, 2010 – Blackbaud, Inc. (Nasdaq: BLKB), announced that its flagship fundraising solution, The Raiser’s Edge®, has been honored with its third User Satisfaction Award in the 2010 Donor and Member Management Solution Software Survey conducted by Campbell Rinker. During June and July, more than 2,800 users of nonprofit software and online solutions for donor and member management, mass communications, and fundraising were surveyed online. The survey gathers information on user satisfaction, pricing preferences, purchasing habits, and organizational scope.
“Our purpose is to help nonprofits fulfill their passion and mission through technology,” said Lou Attanasi, Blackbaud’s senior vice president of products. “We are very proud that our customers have recognized our efforts to provide the technology they need to meet their fundraising goals.”
Campbell Rinker is an independent research firm that specializes in producing marketing research for nonprofits, and the companies that serve nonprofits. This survey, conducted every two years, is the only user research that focuses on this unique product category.
It’s very clear from these results that Blackbaud spends a good deal of time paying attention to their customers and acting on what they hear, said Dirk Rinker, President of Campbell Rinker. “The Campbell Award is given for exemplary referral likelihood. When companies listen to and use customer feedback, they are able to improve both their products and service quality. These are both vital factors in driving a high likelihood to recommend.
Used by more than 13,000 nonprofits around the world, The Raiser’s Edge enables organizations to communicate with their constituents, manage fundraising activities, expand their development efforts, and make better informed decisions through powerful segmentation, analysis and reporting capabilities. The latest enhancements to The Raiser’s Edge include the introduction of The Raiser’s Edge i, a new version that now has a full suite of Internet tools including email marketing, e-commerce, and hosting—all built-in. For more information, visit www.blackbaud.com/fundraising.
The Association of Support Professionals (ASP) selected Blackbaud’s support site as a winner of this year’s “Ten Best Web Support Sites” award. In addition, Blackbaud also offers an extensive training curriculum through Blackbaud Learn™ for The Raiser’s Edge™ with local, regional and online courses.
About Blackbaud
Blackbaud is the leading global provider of software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions. Approximately 24,000 organizations — including University of Arizona Foundation, American Red Cross, Cancer Research UK, The Taft School,Lincoln Center, Tulsa Community Foundation, Ursinus College,Earthjustice, International Fund for Animal Welfare, and the WGBH Educational Foundation — use one or more Blackbaud products and services for fundraising, constituent relationship management, financial management, website management, direct marketing, education administration, ticketing, business intelligence, prospect research, consulting, and analytics. Since 1981, Blackbaud’s sole focus and expertise has been partnering with nonprofits and providing them the solutions they need to make a difference in their local communities and worldwide. Headquartered in the United States, Blackbaud also has operations in Australia, Canada, Hong Kong, the Netherlands, and the United Kingdom. For more information, visit www.blackbaud.com.
About Campbell Rinker
Campbell Rinker bestows Campbell Awards to several categories of software and online solutions serving the nonprofit community, with the ultimate goal of helping nonprofits prosper through technology. Campbell Rinker is a member of the Council of American Survey Research Organizations and the Marketing Research Association. For more information on Campbell Rinker and its research, visit www.CampbellRinker.com.
