Blackbaud Adds New Analytics Tools to The Raiser’s Edge(i) to Guide Nonprofits Through Every Step of the Supporter Journey

The Raiser’s Edge(i) improves fundraising,communication, and supporter identification

CHARLESTON, SC – January 6, 2011 – Blackbaud Inc. (Nasdaq: BLKB), today announcedthat The Raiser’s Edge(i)^®nowcomes with even more ways to help nonprofits deliver on their missions,including The Blackbaud GivingScore^™,which is a new prospect research tool that helpsnonprofits target and identify potential supporters, then engage and cultivatethem into donors. The Raiser’s Edge(i) provides a simple, fast, hosted,and affordable solution to track all the details associated with buildingsupporter relationships with powerful online marketing functionality includingonline donation and registration, email communications, and targeted fundraisingcampaigns to help nonprofits acquire, engage, and cultivate supporters.

“The Raiser’s Edge(i) enables organizations to communicate withsupporters the way they want to be communicated with. It enables organizationsto send targeted appeals via email and direct mail, and publish eNewslettersbased on interests,” said Kevin Mooney, Blackbaud’s president of generalmarkets. “With the addition of The Giving Score, The Raiser’s Edge(i) helps nonprofits understand who to target and how to effectivelycommunicate with them.”

Nonprofits, like Angel Foundation, have turned to The Raiser’s Edge(i) to lead constituents through a journey with multi-channel marketing andengagement. Angel Foundationprovides financialassistance for adult cancer patients to meet non-medical basic living needs, andits Facing Cancer Together program provides education and support for youngfamilies with a parental cancer diagnosis in the Minneapolis and St. Paul, MNmetro area. Looking for a way to track donors, volunteers, and employees, AngelFoundation selected The Raiser’s Edge(i) to manage fundraising anddevelopment initiatives, process online giving, and multi-channelcommunications.

“The Raiser’s Edge(i) takes the best fundraising solution fornonprofits and adds a new dimension of online and analytics capabilities that weneed to better reach our supporters,” said Patty Schulz, Angel Foundation’sdevelopment officer. “I’m really impressed with the recent email campaign I justsent from The Raiser’s Edge(i)—it is unbelievably intuitive. I lookforward to learning more about the online giving functionalityand The GivingScore to further enhance our fundraising.”

The Blackbaud Giving Score

The Blackbaud Giving Score analyzes supporters based on their capacity andlikelihood to give to an organization using information from their financialbackground and affinity with an organization’s mission. It segments anonprofit’s contacts into four categories, assigning a score to the constituentrecords, tagging them with identities, and providing a fundraisingstrategy. 

Learn more about The Giving Score at www.blackbaud.com/GivingScore.

The Raiser’s Edge(i) includes analytics and data enrichmentservices that will help nonprofits:

• Target and identify supporters, ensuring the accuracy ofdata to drive successful campaigns, uncover hidden potential in data, and earngreater returns.
• Communicate and Educate, using prebuilt filters and queriesto communicate and increase website traffic.
• Engage and Cultivate, managing the donor lifecycle withreporting dashboards and online donation forms. 
• Appreciate and Retain, by efficiently recognizing thecontributions of supporters.

For more information on The Raiser’s Edge(i), visit www.blackbaud.com/TheRaisersEdgei.

About Blackbaud

Blackbaud is the leading global provider of software and services designedspecifically for nonprofit organizations, enabling them to improve operationalefficiency, build strong relationships, and raise more money to support theirmissions. Approximately 24,000 organizations — including Yale University,American Red Cross, Cancer Research UK, The Taft School, Lincoln Center, TheSalvation Army, Tulsa Community Foundation, Ursinus College, Earthjustice,International Fund for Animal Welfare, and the WGBH Educational Foundation — useone or more Blackbaud products and services for fundraising, constituentrelationship management, financial management,  website management, directmarketing, education administration, ticketing, business intelligence, prospectresearch, consulting, and analytics. Since 1981, Blackbaud’s sole focus andexpertise has been partnering with nonprofits and providing them the solutionsthey need to make a difference in their local communities and worldwide.Headquartered in the United States, Blackbaud also has operations in Australia,Canada, Hong Kong, the Netherlands, and the United Kingdom. For moreinformation, visit www.blackbaud.com.