Blackbaud Launches Altru — a Revolutionary Platform for Managing General Admissions Arts and Cultural Organizations

Web-based solution helps organizations break down barriers and gain a clear view of supporters

CHARLESTON, SC – May 18, 2010 –Blackbaud, Inc. (Nasdaq: BLKB) today announced the launch of Altru™ for general admissionsarts and cultural organizations. Organizations including the Gibbes Museum of Art, South Florida Museum and Bishop Planetarium, and Tallahassee Museum have recently selected and will useAltru to gain a complete view of their organization, data, and visitors;streamline operations; and better engage and cultivate visitors andsupporters.

“We needed an affordable solution for all our data, one that provides a360-degree view of the museum’s operations and everyone that walks through thedoor,” said Brynne Anne Besio, South Florida Museum and Bishop Planetarium,Inc.’s executive director. “This organization of data will allow us to betterserve our customers, save staff time, and also provide critical information toour board for fundraising. We can now focus on donor development with anaccurate picture of each person.”

Altru is the first technology solution designed tocentralize all the information a general admissions arts and culturalorganization collects. It instantly displays this information in a single view,and presents it in a way that helps staff members better plan and executeactivities. It is the only integrated web-based platform that centralizes theinformation arts and cultural organizations need into a single view for all userroles.

“Altru provides a revolutionary approach to improving the way generaladmissions arts and cultural organizations operate,” said Marc Chardon,Blackbaud’s chief executive officer. “With Altru, organizations are able to gaina clear view of their supporters and organizational data while increasing theirefficiency to achieve success.”

Blackbaud will feature Altru at theupcoming American Association ofMuseums (AAM) Annual Meeting and MuseumExpo™ in Los Angeles from May23 to 26. “Museums of all types and sizes are always searching for moreefficient ways to do business, particularly in this economic climate,” said FordW. Bell, American Association of Museums’ president. “AAM is proud to join withBlackbaud in offering a product to our members that provides simple solutions,enabling museums to streamline operations and maximize productivity in alloperational areas.”

With Altru, general admissions arts and cultural organizations can:

• Get a 360-degree view of their organizations, data, and visitors—with unifiedfunctionality for memberships, fundraising, ticketing, and marketing; globalreporting; and centralized calendaring.

• Become more efficient to focus on their missions, not administrative tasks—byeliminating silos and centralizing data, centrally managing group sales andscheduling, and reducing paper and manual data entry to eliminate duplicationsand reliance on institutional memory.

• Better engage and cultivate visitors and supporters with centralized recordsand information—with access to a single, holistic constituent record of eachvisitor, by tracking constituent activity to better understand donor preferencesand motivations, and by offering better service to increase member retention andacquisition.

• Get better results from their external and internal communicationefforts—through personalized, targeted communications; powerful segmenting; andenabling online donations, membership acquisition, ticket purchases, and eventregistrations.

• Save money with a web-based platform—with in-product training, award-winninglive support, role-based views for staff, and remote access through Blackbaud’ssecure servers.

Additional features and functionality includemanagement tools for: constituent relationships, membership programs,program sales and ticketing, group sales and facility rentals, resourceallocation, marketing and communications, fundraising, special events, onlinetransactions, and reporting.

“Altru is an intuitive solution that allows staff to work more efficiently,communicate better, and have a global view of our organization while helping usknow and serve our visitors better,” said Russell Daws, executive director ofthe Tallahassee Museum.

“With Altru, the education department will be able to access a membershipstatus as easily as the front-line staff,” said Angela Mack, executive directorof Gibbes Museum of Art. “Previously, we were entering everything three times inorder to work around each department’s database—we only had random data onmember visits.”

More than 1900 arts and cultural organizations worldwideuse Blackbaud to meet their goals, using such products as: The Patron Edge®, ThePatron Edge® Online, Blackbaud® NetCommunity™, The Raiser’s Edge®, and TheFinancial Edge™. With the addition of Altru, Blackbaud has expanded itsportfolio, offering a complete platform for arts and cultural general admissionsorganizations.

Visit www.blackbaud.com/altru for more information and toregister for the web seminar, “Introducing ALTRU! A Clear View” to learn more.

About Blackbaud
Blackbaud is theleading global provider of software and services designed specifically fornonprofit organizations, enabling them to improve operational efficiency, buildstrong relationships, and raise more money to support their missions.Approximately 22,000 organizations — including University of Arizona Foundation,American Red Cross, Cancer Research UK, The Taft School, Lincoln Center, InTouch Ministries, Tulsa Community Foundation, Ursinus College, Earthjustice,International Fund for Animal Welfare, and the WGBH Educational Foundation — useone or more Blackbaud products and services for fundraising, constituentrelationship management, financial managem
ent, website management, directmarketing, education administration, ticketing, business intelligence, prospectresearch, consulting, and analytics. Since 1981, Blackbaud’s sole focus andexpertise has been partnering with nonprofits and providing them the solutionsthey need to make a difference in their local communities and worldwide.Headquartered in the United States, Blackbaud also has operations in Australia,Canada, the Netherlands, and the United Kingdom. For more information, visit www.blackbaud.com.