BMW Manufacturing Receives J.D. Power Initial Quality Study Award
June 23, 2014
SPARTANBURG, SC – BMW Manufacturing announced today that J.D. Power, a trusted source for evaluating customer satisfaction regarding new vehicle quality, awarded the South Carolina factory the Bronze Plant Quality Award in the North/South America region. Other BMW Group plants have received this award, but this is the first ever for the Spartanburg plant.
“This is truly an extraordinary accomplishment for this plant,” said Manfred Erlacher, President and CEO of BMW Manufacturing Co. “Building quality vehicles for our customers is our top priority and this award is a demonstration of the commitment of our entire workforce.”
In addition, the J.D. Power Initial Quality Study (IQS) ranked the BMW X3 second in its segment (compact premium SUV).
The 2014 U.S. Initial Quality Study is based on responses from more than 86,000 purchasers and lessees of new 2014 model-year cars, trucks, and multi-activity vehicles surveyed after 90 days of ownership. The study was fielded between February and May 2014.
BMW Manufacturing Co., LLC
BMW Manufacturing Co., LLC is a subsidiary of BMW AG in Munich, Germany and is the global producer of the BMW X3 and X5 Sports Activity Vehicles and X4 and X6 Sports Activity Coupe. In addition to the South Carolina manufacturing facility, BMW Group North American subsidiaries include sales, marketing and financial services operations in the United States, Canada and throughout Latin America; and a design firm and technology office in California. For more information on BMW Manufacturing, visit www.bmwusfactory.com.
About J.D. Power
Headquartered in Westlake Village, Calif., J.D. Power is a global marketing information services company providing performance improvement, social media and customer satisfaction insights and solutions. The company’s quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit jdpower.com. J.D. Power is a business unit of The McGraw-Hill Companie
