Boy Scouts of America Selects Blackbaud CRM Solution as a Key Component for Organizational and IT Transformation

CHARLESTON, SC – May 23, 2011 – Blackbaud, Inc. (Nasdaq: BLKB) announced that the Boy Scouts of America—one of the nation’slargest, most prominent values-based youth development organizations—haschosen Blackbaud CRM software as the platform for its constituentrelationship management efforts. Blackbaud CRM software will assist theBSA as it moves to a cutting-edge IT infrastructure offering an improvedexperience for its members and greater administrative efficiencies. 

The Blackbaud CRM solution will be implemented at the Boy Scouts ofAmerica’s national office in Irving, Texas, as well as at its 296 localcouncils nationwide. Blackbaud’s CRM solution, which is specificallydesigned for the unique needs of nonprofits, will connect over 10,000BSA users to a centralized database to enable better coordination andexpansion of fundraising activities via direct-mail campaigns, productsales, and a direct dialogue with approximately 30 million alumni andsupporters.

Historical transformation
As the BSA moves into its second century, it will use the Blackbaud CRMplatform, along with other proven IT solutions from AT&T, Dell, andMicrosoft, to increase operational efficiency. By using the Blackbaudplatform, the BSA can maximize resources and enable its staff andvolunteers to better cultivate donors and focus on its mission ofpreparing young people to become exceptional adults. 

“Our organization is composed of thousands of BSA professionals withdifferent computer skill levels. The user-friendliness and adaptabilityof Blackbaud CRM software make it a good match for our needs,” said RonTozzie, chief information officer for the Boy Scouts of America.“Also, we will engage Blackbaud to implement a best-practices workflowthroughout our organization—giving us the benefit of its extensivenonprofit management experience and helping us as we continually work tobe good stewards of our resources.” 

Expanding fundraising
To raise funds for its vital youth programs, the BSA has a variety offundraising initiatives, including a Friends of Scouting directmarketing campaign to contributors and businesses. Blackbaud CRMsoftware offers many industry-leading direct marketing and Internettools that will enhance BSA fundraising and donor relations. 

“We’re extremely pleased that the Boy Scouts of America has chosenBlackbaud CRM as a key component to its organizational and ITtransformation,” said Charlie Cumbaa, president of the enterprisecustomer business unit at Blackbaud. “The Blackbaud CRM solution willhelp the Boy Scouts of America work more efficiently, freeing upresources to benefit their local councils and Scouts.”

About the Boy Scouts of America
The Boy Scouts of America prepares young people for life by providingthe nation’s foremost youth program of character development andvalues-based leadership training. The Scouting organization is composedof 2.7 million youth members between the ages of 7 and 21, and more thana million volunteers, in nearly 300 local councils throughout theUnited States and its territories. For more information on the BoyScouts of America, please visit www.scouting.org. 

About Blackbaud
Blackbaud is the leading global provider of software and servicesdesigned specifically for nonprofit organizations, enabling them toimprove operational efficiency, build strong relationships, and raisemore money to support their missions. Approximately 24,000organizations—including The American Red Cross, Cancer Research UK,Earthjustice, International Fund for Animal Welfare, Lincoln Center, TheSalvation Army, The Taft School, Tulsa Community Foundation, UrsinusCollege, the WGBH Educational Foundation, and Yale University—use one ormore Blackbaud products and services for fundraising, constituentrelationship management, financial management, website management,direct marketing, education administration, ticketing, businessintelligence, prospect research, consulting, and analytics. Since 1981,Blackbaud’s sole focus and expertise has been partnering with nonprofitsand providing them the solutions they need to make a difference intheir local communities and worldwide. Headquartered in the UnitedStates, Blackbaud also has operations in Australia, Canada, Hong Kong,the Netherlands, and the United Kingdom. For more information, visit www.blackbaud.com.