Brian Maynor January 8, 2013

With most of the nation experiencing a wicked cold snap dressing in the mornings has become a bit more challenging, especially here in the South.

If you grew up here, like me, our winter coats are mid-weight at best.  On the rare days we approach freezing we throw on a scarf and a hat, maybe a pair of gloves and we’re good to go.  Even transplants from colder climates ditch their winter weather wardrobes upon arriving.  However take heart, there is some good news.  Just like when we were kids going out to play in the snow, the best way to dress for cold weather is to wear multiple layers, not simply one heavy, thick item.  Here are some tips and inspiration outfits on how to do that stylishly:

1.    Thin.  The key to layering is to keep each layer thin.  By adding multiple pieces you are by default adding bulk, so we want to minimize the impact as much as possible.  The best rule of thumb is to keep the layers closest to your body the thinnest and add weight as you move outward.  Starting with a long-sleeve silk thermal underwear will definitely keep body heat in and the silk provides a smooth base for the next layer preventing any snags or bunching.

2.    Fitted.  This is the natural extension of the first tip.  While all of your clothes should fit, it is critical when you layer.  The goal is to see your shape clearly from start to finish, plus think how uncomfortable it is when you put a fitted sweater over a boxy shirt.  When you have too much loose fabric being restrained it has to go somewhere and that usually means gathering in unflattering and uncomfortable places.

3.    Texture.  This is my favorite part of layering.  The different weight, feel and drape of varying fabrics, even in the same color, add dimension to your outfit and personality.  This is also a great way to match colors that are close, but not exact matches when creating the look of a suit.

4.    Color.  Psychologically color has a tremendous impact on how we feel, and in cold weather we want to feel warm.  To achieve that goal, try wearing darker colors.  It sounds unusual, but makes perfect sense.  Which one makes you feel warmer, burgundy or hot pink?  

5.    Creativity.  Layers are great for mixing and matching prints, patters, texture and colors, but there has to be a plan and all the pieces need to work together.  Without a clear vision for your outfit it is easy to fall back into our childhood snow days of wearing anything that adds warmth whether it goes together or not.   The goal may be the same, to stay warm, but the expectations have evolved hopefully along with your taste level.  

Navigating cold weather does not have to be a chore or collection of odd pieces.  As long as you have a vision and each piece works together to create it, your look will only benefit from the additional pieces.  There is one childhood ritual however that should stay the same, enjoying a mug of hot chocolate when you come inside.

Click on the images below to learn more about the outfit.

I am always curious to hear from you and what you see in the workplace.  Send your questions, comments and pet peeves to [email protected].   Also find each of these storyboards athttp://brianmaynor.polyvore.com with links to purchase each item.

About Brian Maynor

Brian Maynor has built a reputation as one of the leading style coaches in the Southeast and is quickly expanding his eponymous company, BRIAN MAYNOR and his FIND, FLATTER & FLAUNT line of image consulting services. A professional with a fresh, upbeat and down-to-earth personality and boundless creative energy, he works frequently with with local celebrities; Fortune 500 companies and nonprofit organizations; modeling agencies; fashion designers; production companies; record labels; media and individuals. A regular contributor to various fashion blogs and online communities, Brian Maynor is one of the most trusted and recognized style experts in the region, utilizing his education and training as a broadcast journalist to serve as a style lecturer, emcee, and commentator for over a decade. He has appeared at fashion shows, expos, and charity fundraisers, as well as events with big brands like Banana Republic, Ann Taylor, Chico’s and Macy’s. His approach is innovative, creative and fashion-forward, balancing fresh, modern styles with classic pieces to keep one’s look grounded. To learn more, visit http://www.brianmaynor.com.