BRIGHT+CO Marketing now agency of record for Greenville Swamp Rabbits
March 24, 2021
Greenville-based full-service marketing communications firm BRIGHT+CO Marketing announced it has added another sports team, the Greenville Swamp Rabbits, to its client roster. BRIGHT+CO is already the agency of record for the Greenville Drive. A member of the ECHL Premier ‘AA’ Hockey League, the Swamp Rabbits are proud affiliates of the National Hockey League’s (NHL’S) Florida Panthers and American Hockey League’s (AHL’s) Charlotte Checkers and are the highest-level minor league franchise in South Carolina.
The Swamp Rabbits organization was acquired in Spring 2020 by Cornelius, N.C.-based international sports agency Spire Sports+Entertainment, Inc., which immediately recognized the need for aggressive marketing and community outreach as it awaited decisions on an uncertain season due to COVID. Based on the strength of the agency’s media relationships, content development expertise, community outreach efforts and strategic advertising and media buying, the Swamp Rabbits began its relationship with BRIGHT at the close of the year. BRIGHT+CO’s scope of work includes strategic guidance and supporting Spire’s team with PR, social media and media budgeting and buying.
“With ownership rooted in the Carolinas, we know that community connection and relationships are paramount as we grow our brand in the Upstate Region,” noted Swamp Rabbits President Todd Mackin. “After having BRIGHT+CO recommended to us frequently as an agency partner, we worked with their team on a large community event with The Triumph and The Drive. We were impressed with their creativity and track record of success, especially with the Greenville Drive’s ‘Together We Win’ campaign, so we knew they were the right choice for us.”
The Swamp Rabbits became the first team to return to live indoor sports in our area when it opened its season late last year. BRIGHT+CO has been working with the team since that time.
“Our agency is unique in that we are both a strong b-to-c and a b-to-b shop, not one or the other,” said BRIGHT+CO founder and CEO Jennifer Sutton. “Our creativity benefits from our business acumen and vice versa. While we have clients across the country, our roots and relationships here in Greenville run deep, and we love supporting our home teams with bold, fun and relatable campaigns that unite our community.”
To learn more about BRIGHT+CO and its clients, visit https://brightcomarketers.com or follow the agency on Facebook, Instagram and LinkedIn.
About BRIGHT+CO
BRIGHT+CO is a woman-owned, SC registered corporation with its principal office in Greenville, S.C. and clients throughout the country. Jennifer Sutton is the founder of the non-traditional agency model and believes that for any marketing campaign or program to be successful, both science and art need to be equally thought through and applied. Andy Mendelsohn is partner and chief creative officer and believes that the agency model allows the team to provide solutions in a manner that is much more contemporary, agile, cost-efficient and technologically savvy than other agencies. BRIGHT+CO provides the strategic acumen of the best consulting firms, the leadership and vision of the best CMOs, and the detailed execution of the best creative firms, where a cohesive and collaborative team is designed around the client’s needs and budgets. BRIGHT+CO’s clients include Habitat for Humanity of Greenville County, Renewable Water Resources, Uniroyal, Lowes Foods, Milliken, Michelin, Far Niente Winery, The Greenville Drive, Harper Corporation and Wastequip and its family of brands (Wastequip, Toter, Galbreath, Pioneer and Mountain Tarp).
