Broadway at the Beach Celebrates 14th Birthday

MYRTLE BEACH, SC – July 8, 2009 – Broadway at the Beach will celebrate its 14th birthday Saturday, July 18, from 4:00 to 10:00 p.m. with the following complimentary activities:

4:00 to 7:00 p.m. – Free Birthday Cake and Cupcakes

Guests are invited to join Broadway at the Beach’s Prince Sparks for free birthday cake, cupcakes, drinks and balloons at center court. (While Supplies Last)

4:00 to 7:00 p.m. – Free Prince Sparks Plush Toy

Guests can pick up a free Prince Sparks plush toy at center court at the cake table. (While Supplies Last)

7:00 p.m. – Birthday Celebration Parade

Sandra Heath, the Great Things 2009 sweepstakes winner, will serve as the grand marshal of this festive parade that begins in Center Court, near the Build-A-Bear Workshop, and ends at the Celebrity Square Stage. Participants include Broadway at the Beach’s Prince Sparks, Le Grand Cirque performers, MagiQuest characters, Ripley’s Aquarium mascot, and Dixie Stampede performers.

10:00 p.m. – Birthday Celebration Fireworks

Guests are invited to view the Birthday Celebration Fireworks showcase displayed over Lake Broadway.

Since 1995, Broadway at the Beach has been an integral element for the Myrtle Beach community as well as visitors. Even in the very beginning, Broadway at the Beach served as a resource to the community in recruiting national attention through recognized brands like Hard Rock Cafe, Planet Hollywood, Ripleys Aquarium and others. Fourteen years later, Broadway at the Beach has retained valuable businesses and maintained a consistent appeal with attractions, dining, entertainment, shopping, accommodations and special events that attracts more than 14 million visitors annually.

Sharing the annual birthday celebration with our local community, Broadway merchants and visitors to Myrtle Beach is a privilege, said Alicia Harper, marketing director for Burroughs & Chapin Company, Inc. We are so grateful to those who, for fourteen years, have been a part of the variety, the excitement and the enjoyment that exudes at Broadway at the Beach. When in Myrtle Beach, this is the place to be and Broadway’s popularity and long-term existence is testimony to that.

All events open to the public. For more information about Broadway at the Beach, call (843) 444-3200 or visit www.BroadwayattheBeach.com.