Bryana Mistretta named Greenville Area Development Corporation Research & Marketing Manager

The Greenville Area Development Corporation (GADC) has named Bryana Mistretta as the economic development organization’s new Research & Marketing Manager.

In her new role, Ms. Mistretta will manage the GADC’s research efforts that include maintaining key information on the agency’s website, managing its sites and buildings database, and responding to a variety of complex information requests. She will also prepare data reports, develop customized maps, and compile targeted workforce information in support of business recruitment and retention. Her responsibilities will also include maintaining and creating marketing collateral and presentations to support the organization’s efforts.

A native of Florida, Ms. Mistretta earned her Bachelor of Science degree in Environmental Studies and Geography from Florida State University, where she also minored in Urban Planning. Following graduation, Ms. Mistretta initially worked as a research coordinator for a major commercial real estate organization, then joined the Appalachian Council of Governments (ACOG) as a Demographic & Market Analysts before joining GADC. She is an active member of the South Carolina Economic Development Association (SCEDA) and is currently pursuing her Certified Economic Developer Designation (CEcD).

“Bryana’s excellent communications skills and strong analytical capabilities were very impressive to our team, as were her commercial real estate background and her analyst experience with the excellent team at ACOG,” said Mark Farris, GADC President and CEO. “I have no doubt that she will be a valuable addition to our team, and we are pleased to welcome her as our new Research & Marketing Manager as we utilize her experience in research, analytics, and communications.”