Buffalo Groupe and QubicaAMF Worldwide strike branding and marketing partnership
August 22, 2022
Charleston-based Buffalo Groupe announced that QubicaAMF Worldwide, the largest bowling products company in the world, has selected the marketing agency to lead the branding and marketing efforts for HyperBowling. Launched in 2018, HyperBowling is a revolutionary bowling-based attraction that is built to extend the reach beyond the existing bowling population with a fun, interactive alternative to the classic, timeless game.
“We’re excited about the opportunities that lie ahead for HyperBowling, and identified Buffalo Groupe as the perfect match to help us achieve our branding and marketing goals,” said Kelly Wilbar, Director, Bowling Technology Solutions at QubicaAMF Worldwide. “HyperBowling is an exciting blend of bowling and gaming, and player response has been overwhelmingly positive. We look forward to our partnership with Buffalo Groupe as they help us and our bowling and entertainment center customers to reach the large potential audience not fully served by bowling today.”
HyperBowling is an amazing blend of software, mechanical design, electronics, lights, and sensors – which together deliver a never before seen experience that takes bowling to the next level. Currently, HyperBowling is available at more than 150 bowling and family entertainment centers around the world. Buffalo Groupe agency, BGRM, will lead the branding and marketing efforts.
“Buffalo Groupe’s mission is to partner with lifestyle brands to create moments that matter for their customers,” said John Kautz, Managing Director of BGRM. “HyperBowling is center of the lane for what we do. And we’re energized by the opportunity to shine a bright spotlight on HyperBowling and introduce new audiences to this exciting attraction.”
About Buffalo Groupe, LLC
Buffalo Groupe, LLC is a collection of agencies, events, and media properties that authentically serve the escape industries of golf, outdoor recreation, travel, lifestyle, real estate, and active sport. The collection is comprised of industry-leading companies, including Buffalo Agency, BGRM, 54 Brands, Longitudes Group, Morning Read, and Moments Live. Guided by our core principles of kindness, clarity, and courage, our people adhere to a Groupe-wide foundational philosophy to connect brands and lifestyle audiences through content. Buffalo Groupe is headquartered in Charleston, SC, with company offices in Charlotte, Portland, and LA. For more information, visit www.buffalogroupe.com.
About BGRM
As the creative core of the Buffalo Groupe collective of agencies, BGRM is a full-service integrated communications firm where strategic thinking, branding, content creation, and delivery converge to help businesses thrive. With more than 47 years of experience in the industry, BGRM consists of 33 professionals and is located in Charleston, S.C. For more information, visit www.bgrmcreate.com.
About QubicaAMF Worldwide
QubicaAMF is the largest and most innovative bowling equipment provider in the world, with 600 employees worldwide. We build and modernize more bowling entertainment centers than any other company in the industry and have an installed base of more than 10,000 centers in 90 countries. We have a sales and distribution network with worldwide reach and maintain the largest R&D team for electro-mechanical products, software, electronics, and entertainment systems in the industry. The company has U.S. headquarters in Richmond, Virginia, and European headquarters in Bologna, Italy.
