Business leader sees technology changing marketplace
March 7, 2018
Today’s technology is a strategic asset companies can use to differentiate themselves from the competition, but a business not on board with this philosophy may not survive the future. That’s what Capital Rotarians heard from their March 7 guest speaker, John Eckstrom, Carolina Business Equipment president and CEO.
Eckstrom said technology’s marketplace impact includes (1) social media – where two-thirds of the earth’s 3½ billion connected people are on Facebook; (2) Twitter – allowing mobile access to information at up-to-the second speed; (3) cloud computing – that lets users store data elsewhere and retrieve it via the internet from any device; and (4) big data – where companies can analyze their information to look for hidden patterns, correlations, market trends and customer preferences.
As these “converging technologies” continue to be applied in the business world, Eckstrom said, “we don’t know where we’re going because we’ve never been there before.”
In addition to his career at Carolina Business Equipment since 1994, Eckstrom also serves as president-elect of the Business Technology Association, an organization for office technology dealers nationwide.
(ChannelPro Network photo)
