Chernoff Newman Has a Super Year Taking Home Eight Awards at the American Advertising Federation’s 2012 ADDY Awards

COLUMBIA, SC – February 21, 2012 – The superheroes of Chernoff Newman, a full-serviceadvertising, public relations and marketing communications firm with offices inColumbia and Charleston, S.C., and Orlando, Fla., had a winning year at the 2012superhero-inspired ADDY Awards sponsored by the American Advertising Federationof the Midlands (AAF). Chernoff Newman took home eight awards this year for avariety of client work including  healthcare, energy, agribusiness andtourism industries and covering multiple categories such as print, broadcast andinteractive media.  In total, Chernoff Newman won one Gold ADDY and sevenSilver ADDY awards this year.

“We are honored with the widevariety of awards we received at this year’s annual ADDY Awards on behalf of ourclients,” said Heather Price, creative director at Chernoff Newman.  “Theseawards demonstrate the diverse, creative work our devoted team can produce forour clients ranging from traditional print and radio advertising to interactivemedia.”

Chernoff Newman received one GoldADDY for its “Naked Mole Rat” invitation on behalf of Riverbanks Zoo andGarden.  Additionally, Chernoff Newman earned seven Silver ADDYs for itscreative work on behalf of the following clients:

• Palmetto Health “Palmetto Health Heart Campaign”(Mixed Media, Local Consumer)
• Black Pearl Farms “Black Pearl Farms” (SpecialtyAdvertising)
• Rick Hendrick Mini “Wanted Ad” (Newspaper,Fractional Page, Color)
• DP&L “4^th of July Insert”(Newspaper, Specialty Advertising, Insert)
• Santee Cooper “Refrigerator Radio Campaign”(Local Radio Campaign)
• Chernoff Newman “chernoffnewman.com”(Self-Promotion, Interactive)
• Chernoff Newman “CN Gift Guide” (Self-Promotion,Mixed Media Campaign)

About AAF of theMidlands
AAF of the Midlands (formerly theColumbia Ad Club) is a member of the American Advertising Federation,headquartered in Washington, DC.  AAF of the Midlands is also a member ofthe Third District of the AAF which represents South Carolina, North Carolinaand Virginia.  For more information, visit www.aafmidlands.com.

About Chernoff Newman

Recognized as one of the top firmsin the Southeast, Chernoff Newman is a full-service advertising, publicrelations and marketing communications firm with offices in Columbia andCharleston, S.C. and Orlando, Fla. Through a client-focused approach, ChernoffNewman consistently develops and implements successful communications effortsfor a variety of clients, including leaders in banking, education, energy, foodservices, health care, technology, tourism and more. For more information, visit www.chernoffnewman.com.