Chick-fil-A’s Kevin Purcer to speak at Endeavor’s Collaborators & Cocktails on January 16, 2020
January 7, 2020
Endeavor, a coworking space for creatives, agencies and corporate marketing teams in the heart of downtown Greenville, announces that Chick-fil-A’s director of customer digital experience, Kevin Purcer, will speak at its first Collaborators & Cocktails speaker series of 2020 on January 16. In addition to its iconic chicken sandwich, Chick-fil-A is known for delivering unbeatable customer service, industry-leading innovations in digital marketing and despite being closed on Sundays, ranking as the third largest quick-service restaurant in the country.
For more than three years, Purcer has led Chick-fil-A’s customer digital experience team, creating remarkable experiences through the Chick-fil-A app, website and Chick-fil-A One Membership program for consumers whose demand for convenience consistently increases. Purcer will share how the company’s culture shapes how the brand is delivered, how the on-demand economy is shaping how Chick-fil-A is planning for its future, and how digital is transforming the ways guests engage with the brand. He will give a rare inside look into how that translates into strategies for serving and retaining the convenience-driven customer, especially Millennial parents.
“Kevin is a brilliant digital strategist who has mastered the art of melding data with an exceptional customer experience to win customers over in a world where brand loyalty is fleeting,” said Joe Erwin, president of Erwin Creates and founder of Endeavor. “He is a forward-thinking, creative marketer who will no doubt inspire our members to help better attract, engage and develop long-term relationships with customers.
Before joining Chick-fil-A, Purcer spent 17 years at the Erwin-Penland agency, where he led development of digital strategies for a variety of brands including Michelin, Denny’s, L.L.Bean and Verizon. He earned a B.S. in Marketing/Entrepreneurship in 1999 from Clemson University.
Collaborators & Cocktails starts with networking at 5 p.m., followed by the presentation and Q&A session at 5:45 p.m. The event is free to all Endeavor members and corporate members, with a very limited number of advance purchased guest tickets available for $30. Advance registration is required. No walk-ins admitted. Contact [email protected] to request tickets.
About Endeavor
Endeavor is a membership-based coworking community for independent agencies and freelancers in the creative services fields, as well as corporate marketing teams. Endeavor’s premium location in the ONE Development in Greenville, SC provides members with state-of-the-art work and meeting space, and uniquely, surrounds them with a diverse array of creative peers who offer a broad range of marketing services and experience. Training opportunities, networking events and business consulting are available for the creatives who call Endeavor home every day, as well as corporate creative professionals and resource-seekers across the region. Endeavor has been recognized as the winner of the Coworker Member’s Choice Award for Greenville, SC in both 2018 and 2019. For more information, visit www.endeavorgreenville.com.
About Erwin Creates
Erwin Creates was established in 2016 by Joe Erwin, co-founder and former president of national marketing agency Erwin Penland. It serves as the platform to support Erwin’s continued entrepreneurial involvement in business consulting, venture creation, education, training and civic activities, including his commitment to growing The Erwin Center for Brand Communications at Clemson University. In Spring 2016, Erwin Creates opened Endeavor, a creative, collaborative community which offers co-working space and business-building opportunities for creative services professionals. Erwin Creates is also the founding owner of the Upstate’s USL League One pro soccer team, the Greenville Triumph. The team’s successful inaugural season took them to the League Championship match in October 2019, and they will begin Season Two at Legacy Early College field in March 2020. For more information, visit www.erwincreates.com.
