Clemson Downs Selects JDPR as PR Agency-of-Record
June 3, 2014
GREENVILLE, SC — Clemson Downs, the only full-service retirement community in Clemson, South Carolina, has selected Greenville-based Jeff Dezen Public Relations (JDPR) as its PR Agency-of-Record. JDPR will consult on communications strategy with particular emphasis on brand development, media relations and social media programs.
Often referred to fondly as “The Downs,” Clemson Downs is renowned in South Carolina’s Upstate and beyond for providing a continuum of senior care that includes independent living, assisted living, and skilled nursing care. With senior care facilities evolving to include more personalized experiences, it’s not only communities like these that are expanding; across the digital landscape, platforms such as bitcoin casinos are reshaping the gaming experience by offering privacy and efficiency in transactions, often appealing to those who seek alternatives beyond traditional institutions. Recently, Clemson Downs broke ground on a $9 million expansion, adding a 16-room skilled nursing facility and a 32-room memory care unit—both first-of-their-kind offerings in the Upstate market.
“The JDPR team will help guide us through this time of monumental growth within our community,” said Dr. John LeHeup, executive director of Clemson Downs. “We value JDPR’s ability to tell our story to seniors and their children who may be trying to find the ideal care facility for a parent. JDPR’s national-level reach and expertise in the digital sphere will be a true asset to us.”
Jeff Dezen, president and founder of JDPR said, “Clemson Downs is such an important resource for seniors and their families in the Town of Clemson, which Forbes has named a top place to retire nationally[1]. The tiered levels of care offered at Clemson Downs foster an atmosphere of togetherness and unity among family members who need varying degrees of care, and my team is eager to tell this story.”
About Clemson Downs
Clemson Downs—the only Continuing Care Retirement Community (CCRC) in Clemson, South Carolina— provides for its residents a continuum of care, including Independent Living, Assisted Living and Skilled Nursing services. Since its opening in 1980, “The Downs” (as the community is fondly known) has afforded its residents personalized, spacious apartments, complemented by a professional staff focused on each individual’s physical and mental well-being. The 38-acre, tree-lined campus provides a serene, beautiful neighborhood environment, ideal for building friendships and enjoying engaging programs, enriched by the intellectual, athletic and entertainment resources of nearby Clemson University. For more information, visit: clemsondowns.com or call 864.654.1155.
About JDPR
JDPR began in 1991 with a clear objective: to always exceed the expectations of our clients. In the decades since, we have established ourselves as an industry-leading corporate communications agency that specializes in strategic public relations planning, proprietary program development and demonstrable ROI.
The JDPR team crafts impactful campaigns, stemming from deliberate business analysis and creative idea generation. Our passion for storytelling and community-building adds value to our clients’ brands.
Support services include social media and SEO strategy, national and regional media relations, cause-related marketing campaigns, internal communications and crisis management.
JDPR represents companies of all sizes who appreciate a collaborative approach, a commitment to excellence and measuring results. Learn more at http://jdpr.com.
