Crawford Strategy Adds New Vice President, Director of Creative Services
April 20, 2015
GREENVILLE, SC – Crawford Strategy is proud to announce the addition of Bill Donohue as the agency’s new vice president, director of creative services. A 25-year industry veteran with extensive branding, marketing and agency experience, Donohue built his career in the Upstate. His previous experience includes working with national brands such as Home Depot, BMW, Electrolux, Ryobi and Maxfli Golf.
“Bill is already making an immediate and valuable impact at Crawford,” said Marion Crawford, president and CEO of Crawford Strategy. “His depth of experience is a huge asset to our team and our clients. Bill’s vision will be a benefit as we continue to expand our service offerings and provide strategic solutions for our clients.”
Prior to joining Crawford Strategy, Donohue was founder and chief creative director at Fuel for nearly 20 years. In this role, he led the creative team in the development and implementation of award-winning communication and brand strategies. Previously, he was also a creative director for Greg and Greg Creative and a senior art director with The Westlake Group. He began his career with Erwin Penland after graduating from the Ringling School of Art and Design in Sarasota, Florida.
“I am excited about the opportunities that lie ahead for our team at Crawford Strategy,” said Donohue. “In a short five-year period, Crawford has built a strong reputation for highly effective marketing and the ability to implement creative processes and drive results for a large stable of clients. I am impressed with the strong client partnerships that are at the core of the company’s success. I am glad to be a part of the energetic Crawford culture and look forward to serving our clients with integrated and innovative brand marketing.”
Donohue will play an integral role in both the creative and business development efforts at Crawford. Along with the other members of the leadership team, he plans to enhance agency capabilities to meet client demand. Donohue has extensive experience in the real estate, sports marketing and consumer products industries. This expertise will be valuable to a Crawford team that already has broad experience in healthcare, finance, economic development and other industries.
Donohue was a member of Leadership Greenville’s 28th class and was voted one of Greenville’s Best and Brightest under 35. Donohue has one daughter, Abby (12) and a dog, Angel. In his spare time, he enjoys taking advantage of all of the outdoor activities that surround Greenville.
About Crawford Strategy, LLC
Crawford Strategy is a full-service marketing and communications agency in Greenville, S.C. With 20 employees, the agency provides a full complement of services, including marketing, branding, public relations, digital services and event management. Crawford Strategy is known for providing exceptional project execution, highly responsive customer service and significant results for its clients. Crawford has particular expertise in the healthcare, hospitality, finance and education vertical markets. The agency’s creative work has been recognized locally, nationally and internationally. For more information, please visit our website at www.crawfordstrategy.com.
