Current™ launches new brand identity to capture the expanded company’s customer-centric focus
June 21, 2022
GREENVILLE, SC – Current™ (formerly GE Current, a Daintree company) has unveiled a new brand identity following the historic acquisition of Hubbell’s Commercial & Industrial (C&I) Lighting business. The enterprise brand—to be formally introduced at LightFair 2022—unites the companies under a single identity with one purpose: To deliver the innovation customers require, with solutions that create inspiring, efficient and safe environments.
“We have taken a major step forward in bringing these two businesses together to provide our customers with the industry’s most expansive and versatile portfolio of lighting and controls solutions,” explains Manish Bhandari, President and CEO, Current. “Our new brand reflects this boldness and versatility, while communicating our shared focus on delivering value to our customers across multiple industries and applications. Our purpose is to make a difference for the planet and people’s lives with advanced lighting and intelligent controls.”
Current products dramatically improve lighting quality, reduce energy demand to support cleaner air, and have become synonymous with reimagined physical spaces. The history of the company demonstrates decades of trusted quality and reliability. The new Current further emphasizes an innovative new-product based organization that focuses on bringing customers the best possible range of novel approaches and technologies. Current’s portfolio includes 35 industry-leading product brands, including the iconic GE brand, each offer a unique value proposition.
LightFair 2022 attendees are invited to meet with the Current team in booth #2543 to learn more about game-changing solutions for practically any lighting challenge.
“As our team and intellectual property portfolio continually expand, now is the best time to meet the new Current,” adds Bhandari. “We are a partner that knows how to bring it all together to create successful outcomes for our customers.”
– BUSINESS WIRE
About Current
At Current, we are Always On and working to improve lives with the industry’s most expansive portfolio of sustainable advanced lighting and intelligent controls that reliably meet our customers’ needs. Learn more at CurrentLighting.com
