Daniel Island Real Estate Taking Advantage of Innovative New Beacon Technology to Market Property in Charleston’s Island Town

DANIEL ISLAND, SC – One of the hottest industry trends predicted by real estate experts for 2015 has already debuted on Charleston’s Daniel Island. Daniel Island Real Estate’s “D.I. Beacon” technology, soft launched late last year, represents an innovative new way to showcase properties for sale within the popular island town community.

D.I. Beacons take advantage of advanced Bluetooth technology to automatically alert consumers via their mobile devices when they are in range of actively listed properties. Small, portable “beacons” that are placed on homes or properties listed for sale by Daniel Island Real Estate send off signals that trigger push notifications on compatible smartphones or tablets that pass from within a few feet to up to 100 feet away. Those notifications then direct the user to specific online content about the listing.

To receive the mobile notifications, consumers must have the latest Bluetooth technology enabled on their Apple device, and have the Daniel Island Real Estate D.I. Beacon app downloaded to their device (available in the Apple “App Store”). An Android version of the product will be available soon.

“We’ve long been a leader in our industry for using innovative technology to make the home buying and selling process easier,” said Rick Vale, Broker-in-charge at Daniel Island Real Estate. “Enabled with D.I. Beacons, our listings are now easily showcased to savvy buyers who are increasingly using technology in their search for real estate. And for sellers, the technology provides a leg up in a market that is becoming increasingly active.”

Daniel Island Real Estate is the first real estate company in the Lowcountry to adopt beacon technology, first introduced by Apple in 2013 and just starting to be used in a growing number of industries. The technology shows great potential for marketing location-based products and services to tech-savvy consumers. The D.I. Beacons were developed by RealtyBeacon Inc., one of the first tech companies to develop beacon technology for real estate.