Direct Response Media Announces Letter of Intent with Cambridge Mineral Resources

HILTON HEAD, SC – April 9, 2009 – Direct Response Media Inc. of Nevada, USA (OTC: DRMO or the Company) is pleased to announce it has entered into a formal letter of intent with Cambridge Mineral Resources plc (Cambridge), the mining exploration and production company in relation to the purchase of Cambridge’s wholly-owned Spanish subsidiary, Recursos Metalicos SL (Recursos). The consideration for the transaction will be US$19,000,000 in a combination of shares and cash. By way of illustration, this equates to in excess of (pounds Sterling) 0.035p per share for CMR.

Recursos holds the Lomero-Poyatos mine and the Masa Valverde exploration permits.

The sale is subject to all normal reservations and preconditions.

The Company will announce further details in due course.

  For further information please contact:
  John Ryan
  c/o Direct Response Media, Inc.
  301 Central Ave. #384
  Hilton Head, SC 29926

  1.404.418.6203 phone
  1.843.842.7248 fax