DNA Offers Social Media Insight to SC Technical College Officers in Florence
October 5, 2011
GREENVILLE, SC – October 5, 2011 -Debbie Nelson, principal of DNA Creative Communications (DNA) and Dana Morgan, Account Manager, travelled to Florence to give social media recommendations and insight to Chief Development Officers of the SC Technical College System. The presentation by DNA focused on how to effectively use online tools to communicate with alumni as well as utilize branding techniques to help foster online relationships with donors.
“Cultivating alumni spirit through social media outreach can provide limitless opportunities to the higher education fields. From serving as a central online community, an outreach mechanism and a connector between alma mater and real world, an effective social media presence by a college can propel its alumni relations and giving programs forward,” said Nelson.
More than 30 development officers and grant writers representing technical colleges around the state attended the Peer Group Retreat to identify effective strategies and opportunities in economic development, grant-writing and online communications for foundations. The Retreat was held at the Southeastern Institute of Manufacturing Technology (SiMT) in Florence, a premiere technical service provider and training facility for industries in the Southeast.
DNA Creative Communications
DNA is a full-service communications firm specializing in advertising, branding, e‐communications, public relations and special event planning. The DNA team develops and executes strategies for clients in various arenas, including education, housing, healthcare, recreation and the environment. DNA offers an annual LIVE HERE GIVE HERE program – a pro bono initiative that allows DNA to select and partner with a local nonprofit to develop a sustainable communications strategy. DNA is the proud recipient of the Greenville Chamber’s 2005 Small Business of the Year Award. For more information, please call 864‐235‐0959 or visit www.dnacc.com.
