Dr. Dave Hale & Midlands Technical College Prepare New Generation of Online Marketers With First and Only Internet Marketing Certificate Program in South Carolina
March 16, 2010
New Internet Marketing Specialist Certificate Program Equips Professionals and Organizations With the Tools, Tactics and Best Practices of Internet Marketing
COLUMBIA, SC – March 16, 2010 – Today’s business economy requires that targeted online marketing and PR be used – in effect, changing the way many businesses think about publicity. These changes have created a shift or change from more traditional marketing methods to the use of interactive online tools such as social media and networking Web sites. According to one marketing study conducted by Epsilon, revealed that 6 out of 10 businesses plan to raise their budget towards online advertising via social media outlets.
These dramatic changes in the marketing landscape have produced a rapid demand for professionals and organizations with online marketing expertise and search engine marketing training. Major job sites list thousands of openings – from interactive data analyst to director of Internet marketing – for candidates with these specialized skill sets.
To provide additional options to the greater Columbia, SC business community, and to fill this urgent need, Dave Hale, Ph.D., CEO of DHI-Communications developed one of the industry’s first and only hands-on Internet marketing certificate programs, which will be offered locally at Midlands Technical College Northeast Campus, Columbia, SC. Over the course of several weeks, students will master the strategies and techniques they need to survive – and thrive – in this complex, dynamic marketing environment.
Having provided social media and Internet marketing consulting services to Columbia-area business for the last couple years, it has become evident that there exists fear and trepidation over the inclusion of Internet marketing and social media into a business’s marketing mix, said Hale. In providing a comprehensive and hands-on training program, I hope to not only dispel many of the myths that exist about its use and offer a big picture view of essential social media and Internet marketing tools and techniques, including what the top networking sites are, how to use online demographics, viral video, blogs, analytics, strategic planning and more.
Professionals and businesses owners who have sought training on Internet marketing and social media have for a long time reached a brick wall. Most all of the current training programs available offer no hands-on application training, but merely cover content in a video course and exam format. Our new 66 – class hour Internet Marketing Specialist Certificate Program is one of the most comprehensive programs offered anywhere. Students will gain the knowledge, skills and credentials they need to land a position or promotion in Internet marketing or social media, while business owners and marketers alike will walk away with the competencies to develop a successful strategy and maximize e-commerce revenues, stated Hale.
Registration is now open for the Internet Marketing Specialist Certificate Program. For more information, call 803-732-0432 or visit http://www.mtctraining.com/
About the Midlands Technical College Northeast Campus
The college’s Northeast Campus, adjacent to the Carolina Research Park, is the site of MTC’s Enterprise Campus and the MTC Center of Excellence for Technology. The Enterprise Campus at Midlands Technical College presents an innovative opportunity for enhancing economic vitality by recruiting and retaining regional business expansions through public-private partnerships. The campus consists of 100 developable acres adjacent to the MTC Center of Excellence for Technology, and offers proximity to the Carolina Research Park, major Interstates and shared technology-specific spaces.
About Dr. Dave Hale
Dr. Dave Hale is a recognized Social Media and Internet Marketing thought leader, the author of The High-Performance Entrepreneur: 12 Essential Strategies to Supercharge Your Startup Business, Founder and CEO of DHI-Communications, a global business coaching and consulting firm specializing in assisting companies with adapting Web 2.0 strategies into their business marketing funnel. Dave is also a professor at several universities where he teaches organizational communication, social media, and Internet marketing courses. He is the author of more than 50 books and technical manuals on business startup strategies and interactive media. He is also a frequent presenter at organizations and industry conferences.
Contact:
Dr. David Hale, [email protected], (803)-462-4802
