Ellipsis Technologies announces Drupal Bot Protection

Ellipsis Technologies announced the next release of their Drupal module focused on combating form spam on Drupal based websites. The Human Presence™ module is now available in the module directory at: https://www.drupal.org/project/hp. Human Presence is a web security software technology that enables website owners to invisibly validate the presence of human visitors to their sites while flagging and deflecting traffic from automated, and often malicious, “bots.” With the Human Presence solution the Drupal community can improve the user experience for human visitors and increase eCommerce conversions while taking positive action to prevent form spam.

Unwanted site traffic from bots is a constant source of threat and irritation for all site owners but specifically targets eCommerce site owners and operators. Beyond the annoyance of form spambots, competitors and other parties can use these automated programs to gather data from websites, often overwhelming servers with non-human traffic. Many websites today combat this problem by forcing all visitors to solve various Turing Tests, e.g. puzzles or tests where users are required to type in difficult-to-read characters–such as CAPTCHA–in order to prove they are human.

While partially effective, CAPTCHA-type solutions are not only intrusive but frustrate customers, decrease user satisfaction and frequently become a barrier to conversions–at a real and significant cost to website owners. Human Presence ™ solves this problem with proprietary algorithmic models that monitor and measure user behavior patterns in the background to determine in real-time whether the behavioral characteristics of each site visitor matches historical human patterns and should continue on the site unencumbered.

The Human Presence solution is completely transparent and frictionless to the site visitor. Human Presence utilizes proprietary technology to identify the non-human behavior within milliseconds and allows human visitors to proceed without interference while choosing to automatically block the suspicious non-human traffic without the use of outdated and unreliable CAPTCHA Turing Tests. Moreover, Human Presence identifies and blocks non-browser spambots that are making automated HTTP requests to a form’s action clogging up a store’s account registration, contact, lead generation, and newsletter sign-up forms. This allows the site owner to provide a totally unencumbered user experience for their actual human customers while identifying and defending against spambots and other malicious traffic.

The Human Presence technology is based on a set of proprietary algorithms, human behavior analysis, advanced risk detection and machine learning techniques. The machine learning tools allow the Human Presence model to evolve and continually improve over time, providing highly sensitive discrimination between human and bot behaviors.

As Ellipsis CEO Bill West explains: “We developed the Human Presence technology to solve the problems that our clients had experienced using traditional techniques to detect bot traffic. Our approach is unique in that it focuses on modeling human behaviors, rather than just spotting bot markers to clearly identify a human presence on the site. With the Human Presence solution, we can greatly improve the user experience for human on-line visitors by invisibly detecting spambots and other malicious bots while eliminating the need to subject human site visitors to validation testing of any kind.”

Ellipsis formed a joint venture with Commerce Guys, creators of the popular Drupal Commerce project, to develop the Human Presence integration as natively as possible. Commerce Guys CEO Ryan Szrama explains, “We were eager to use our deep Drupal experience to help Ellipsis integrate their technology into Drupal. The Human Presence module now works on all supported versions of Drupal and includes easy configuration for any form that might appear on a site like contact forms, newsletter signups, and checkout forms. Furthermore, we expect to save Drupal Commerce users a lot of time and money by making Human Presence the default spam prevention solution for our users.”

For more information please contact Ellipsis at info@ellipsistech.io or visit the Ellipsis website at www.ellipsistech.io.

About Ellipsis Technologies:

Ellipsis is a software technology company headquartered in Greenville, South Carolina that has developed a proprietary web security technology, Human Presence™, which allows a website owner to invisibly detect human site visitors while quarantining all suspicious visitors or bots.

About Commerce Guys:

Commerce Guys is the creator of Drupal Commerce, an open source eCommerce solution powering over 60,000 online stores of all types. The company maintains Drupal Commerce and its network of Technology Partnerships while also contributing its consulting and development expertise to development teams to help their eCommerce projects succeed.