Entrepreneur Secrets: Britain’s female Donald Trump
February 19, 2017
By Jerry Bellune
Ever watch “The Apprentice?” Or “Shark Tank?”
“Undercover Boss?” Other business TV reality shows?
The hot new business show on British TV is Jo Malone.
Jo spent 20 years of blood, sweat and tears.
It took that to build her successful fragrance brand.
Jo sold her fragrance business 11 years ago.
Now she’s back as a mentor to budding entrepreneurs.
Jo sold her brand to Estée Lauder in 2006.
She had to as she battled breast cancer and won.
Yet many fans have no idea she is no longer there.
They still buy her Lime Basil & Mandarin fragrance.
Others love her spicy Nutmeg & Ginger fragrance.
She pioneered how women can adapt scent to life.
Jo has lost none of her straight-talking approach.
It made her rich and famous in business.
She’s harnessed her energy in “High Street Dreams.”
“I always thought about creating TV shows,” she says.
She wants to create something of value on TV.
She helps entrepreneurs to see differently.
Jo co-hosts it with real estate tycoon Nick Leslau.
This is not about how much money you need, she says.
It’s about the people behind their business ideas.
What attracts buyers to their products and services.
She talks with each of them to unravel their ideas.
The show features undiscovered talent of all ages.
Her goal is to help eight entrepreneurs:
- Develop a kitchen-table business concept.
- Attract and sell to clients in only 12 weeks.
Each entrepreneur benefits from the experience.
She tells them they may not like what they hear.
Just listen and learn. Do whatever you feel is right.
Here are three important questions for you:
- If you are a business veteran, who do you coach?
- If you’re a rookie, who are your mentors?
- Are you in a networking group or master mind?
Next: Who may be the next Jeff Bezos?
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