Entrepreneur Secrets: What we can learn from Amazon’s latest

By Jerry Bellune

 

What we can learn from Amazon’s latest

The giant internet retailer hasn’t confirmed this yet.

But you can bet it’s going to happen.

Amazon insiders have told the Wall Street Journal:

It will open 600 grocery stores in 100 markets soon

How soon is soon? Amazon isn’t saying but . . .

The stores will be for its Fresh members initially.

Like Sam’s Club, you have to be a member to get in.

That’s smart strategy No. 1: Membership money.

Amazon already has thousands of Fresh members.

They believe this will attract even more members.

Why? Because it adds value and convenience.

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Strategy No. 2: It improves buying decisions.

Fresh members can order groceries delivered.

Others want to be able to pick out what they want.

That’s true especially for produce and meat.

The stores will give customers that advantage.

It’s personalized. One size doesn’t fit all.

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Strategy No. 3: Pick it up or they deliver.

This gives customers more options.

They can save delivery charges by picking it up.

Or Amazon can make money on deliveries.

Either way, Amazon and its customers win.

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What are the lessons for us entrepreneurs?

No, we’re not Amazon with its money and resources.

But when Jeff Bezos started, he wasn’t Amazon.

He started it in his garage on makeshift tables.

All of us have to start somewhere. But where?

That’s where vision and some luck come into play.

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Ask yourself these deeper questions:

1. How can I profit from Jeff Bezos’ vision?

2. How can I develop a membership program?

3. What can I offer members they can’t live without?

4. How can that benefit them and make me profitable?

5. What options can I offer my clients and prospects?

Please let know what you’re thinking.

Just call me at 803-359-7633.

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Special offer for Entrepreneur Secrets readers

Many myths can hurt or destroy your business.

“9 Myths That Break Businesses” is available free.

Just write me at [email protected]

Next: The value of aiming high

Want to share this with a friend? Be my guest.

We only ask that you tell them where it came from.

Invite them to send me their email address.

They can reach me at [email protected]

I’ll email this strategy letter to them each week.

©2016 The Bellune Company, Inc.

Neither MidlandsBiz.com nor The Bellune Company, Inc. makes any warranty as to the results that may be achieved from using this information. ©2015 The Bellune Company, Inc. All rights reserved. Requests for permission to reprint or circulate may be obtained by emailing [email protected]

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