Entrepreneurial Secrets: Create memorable experiences
June 5, 2017
By Jerry Bellune
What do you think attracts and retains loyal clients?
Many things. Your products and services for sure.
The way they are treated and cared for.
All of this is critical to creating client loyalty.
But it is the experience they receive that counts most.
It is the experience they will tell their friends about.
It is this that brings them back to you again and again.
Wellmore is a classic example of this.
The new Lexington retirement community opens today.
Director Craig Wagoner gave us a tour the other day.
If you have taken a cruise, you know what this is like.
Wellmore is much like a cruise ship on dry land.
It has 10 kitchens and 12 places to dine.
Their chefs prepare your food when you order it.
No set dinners or microwave cooking. That’s not all.
Wellmore provides maintenance-free living.
Their homes and villas are spacious and modern.
You can live independently or with assistance.
You can forget vacuuming or cutting the grass.
Each day has social activities ala cruise ships.
This includes wellness classes in a modern gym.
Water aerobics in a salt-water pool.
A salon and spa with massage therapists.
A happy hour bar and no long drive home.
In fact, they will drive you wherever you want to go.
What was most impressive is everyone’s attitude.
Lots of smiles. No stern Nurse Ratchets around.
Craig is a former minister and business owner.
He believes in what they do for their residents.
Caring for seniors has become his life’s ministry.
How often do you feel that way about your business?
Are you doing what you feel is your true calling?
Congratulations if you are. If not, think about it.
What can you do to turn your career into a calling?
Special offer for Entrepreneur Secrets readers:
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It gives you one sales secret a day for 30 days.
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Call Ashley or Rose with your email address at 359-7633.
Next: Copy the best and create the rest.
Want to share this with a friend? Be my guest.
We only ask that you tell them where it came from.
Invite them to send me their email address.
They can reach me at [email protected]
I’ll email this strategy letter to them each week.
©2017 The Bellune Company, Inc
Neither MidlandsBiz.com nor The Bellune Company, Inc. makes any warranty as to the results that may be achieved from using this information. ©2015 The Bellune Company, Inc. All rights reserved. Requests for permission to reprint or circulate may be obtained by emailing [email protected]
