Entrepreneurial Secrets: How Cookie Monsters make a killing
April 30, 2017
By Jerry Bellune
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A friend of ours drives for a cookie bakery.
It’s an evening job delivering fresh, hot cookies.
It’s like pizza delivery but has longer sales hours.
Pizza sales usually last a few hours at meal times.
Cookie hours can last all evening.
Particularly among spoiled college kids.
He tells me he’s made deliveries after midnight.
Wonder how these kids make it to 8 a.m. classes?
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Part of the secret is where you make deliveries.
He works a downtown college campus area.
Most call-ins are from girls’ dorms and apartments.
The cookies are baked and delivered fresh.
They cost pennies a piece to make.
They go for dollars. That’s a big markup.
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The other costs are expenses and profit margins.
This can mean high profit margins done right.
The owner’s expenses are in:
1. His employees, primarily the bakers.
2. A commission to his drivers.
They make more on tips than he pays them.
3. Baking supplies and equipment.
4. Rent, phone, etc.
5. His own net profit which is sizeable.
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How could you make this work for you?
Where do you clients live and/or work?
What is it that they really want from you?
How could you convince them to increase orders?
What would they buy more of more often?
What could you offer exclusive in your market?
How could you boost the value of your offers?
Would a delivery service add extra value?
Would delivery increase your profit margins?
Could you start a continuity program for clients?
We discussed this last month. Did you miss it?
For a copy, email me at [email protected]
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Next: Hiring and firing customers
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We only ask that you tell them where it came from.
Invite them to send me their email address.
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