Erwin Penland Poster Campaign Receives Top Creative Recognition
March 26, 2012
GREENVILLE, SC – March. 26, 2012 – Erwin Penland, one of the largest advertising and full service marketing firms in the South, received recognition for an innovative poster campaign featured in Communication Arts online exhibit, one of the top online creative resources in the industry.
The poster campaign, developed for the Greenville Humane Society, one of Erwin Penland’s pro-bono clients, was created as part of continued efforts to sustain awareness and exposure for the organization. Each poster was designed to convey the great, daily benefits that pet ownership provides.
Erwin Penland’s Stephen Childress and Joe Gilman, with help from Urban Dog Photography, produced the eye-catching, 3-D posters that brought to life some of the unique and endearing qualities of pets. The “Tongue” and “Ears” posters utilized two-sided printing and were distinctively created to bring to life and capture the moment puppies perk up their ears to listen or draw out their tongues to offer a loveable lick.
“This is fantastic recognition for Erwin Penland and the Greenville Humane Society,” said Joe Gilman, senior vice president and group creative director at Erwin Penland. “Communication Arts online exhibit is revered within our industry given the diverse range of genres and work submitted daily. This feature is a true testament to the quality and caliber of the creative we produce every day for our clients.”
Communication Arts is the premier source of inspiration for graphic designers, art directors, design firms, advertising agencies, illustrators, photographers and everyone involved in visual communication. Both in print and online, Communication Arts showcases the most innovative, current work, from industry veterans to tomorrow’s innovators.
Greenville citizens were able to view the posters at 15 Starbucks locations in 2011, and will hopefully see them again on display this year at one of the many Starbucks throughout the Greenville area.
About Erwin Penland
Erwin Penland creates interactions that inspire action. One of the largest full-service advertising agencies based in the South, with offices in Greenville, S.C., and New York, the firm offers integrated advertising, strategic planning, media, digital, experiential, direct marketing, design and public relations services to a wide range of clients including Verizon, Denny’s, Lockheed Martin, BI-LO Supermarkets, Cross Pens and Advance America. Renowned for its commitment to growth, integrity and customer service, Erwin Penland has received numerous awards for marketing effectiveness and creative excellence, and in 2011 was named one of the “Best Places to Work” by Advertising Age.
About the Greenville Humane Society
The Greenville Humane Society, open since 1937, is a private, non-profit organization whose mission is to support, enrich and improve the community by serving as an advocate for the safety and well-being of all animals. By offering affordable pet healthcare services – including spaying and neutering – and educating the public on issues concerning responsible pet ownership, animal welfare legislation and eliminating animal cruelty, Greenville Humane Society seeks to maintain a beneficial influence on our community while developing a positive awareness for a pet-caring society. Managing the largest no-kill shelter in the area, Greenville Humane Society also operates the only low-cost Spay/Neuter Clinic in Greenville. For more information, visit www.greenvillehumane.com.
