Escapada Living Grows Team with Addition of PR/E-Commerce Strategist Rachel Coffey
October 13, 2014
MOUNT PLEASANT, SC – Escapada Living, a leader in women’s beach and resort wear who was recently named to the Inc. 500 list, has announced Rachel Coffey as its new public relations / ecommerce strategist.
In her new position, Coffey will oversee Escapada Living’s website content, social media, public relations efforts and management of the ecommerce site scheduled to launch in 2015. Coffey will report directly to Escapada Living CEO and founder Natalia Castillo.
Previously, Coffey served as the public relations and marketing director for contemporary women’s apparel maker Annie Griffin Collection, where she oversaw all marketing efforts and communications channels, including social media. She also has extensive media relations experience, garnering national and local coverage.
Coffey received her bachelor of arts in communication studies and Spanish from Furman University.
“We are pleased to add Rachel to our team,” said Castillo. “Her experience and knowledge of the ladies’ apparel world and what is required to market it to not only customers, but also retailers, make her a huge asset. We look forward to continuing to grow our brand with Rachel’s efforts.”
Escapada Living is currently available at more than 2,000 international high-end retailers and resorts, as well as at its first signature store – Escapada— in Mt. Pleasant, S.C., which opened in late 2013. The company was founded by Castillo in 2009 and currently has 24 employees.
For more information about Escapada, visit www.escapadaliving.com.
About Escapada Living
Founded by Natalia Castillo in 2009, Escapada Living is a leader in fashionable resort wear and is available at more than 2,000 high-end retailers and resorts throughout the world.
Escapada Living continues to grow its retailers and collections, and in 2014, ranked #387 on the Inc. 500 list of fastest-growing private companies within the United States. Headquartered in Mt. Pleasant, S.C., the company opened its first signature store – Escapada – there in late 2013.
For more information about Escapada Living, visit www.escapadaliving.com.
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