Establish Your Expert Authority

By Jerry Bellune

 

Establish your expert authority

What if you were considered the expert in your field?

Would that attract your Ideal Prospects?

Am I kidding? Not on your life.

Many of us dream about doing that.

One way to do it is to write and publish a book.

Have your ever dreamed of writing a book?

Research shows 80% of people want to write one.

Less than 8% discipline themselves to do it.

 

Why consider writing a book?

The first question to ask is: Why should I?

Don’t I have enough to do already?

If you feel that way, quit reading right now.

The rest of this is not for you.

Writing a book is hard. It takes time and energy.

But it has a great payoff.

It will attract prospects to you and your business.

 

It should be one of your top three marketing tools.

Smart business owners use:

1. Direct response advertising campaigns.

2. Personal newsletters to clients and prospects.

3. An authoritative book to cement your expertise.

Publishing a book is not without an investment.

You’ll need a ghost writer unless you do it yourself.

There are editors, designers and proof readers to pay.

 

Look at a book as a business investment.

What will it do for you?

1. Establish you as your field’s expert authority.

Prospects will seek you out as the trusted authority.

2.  Make you an in-demand guest at events.

You will be amazed at your sudden popularity.

3. Gain invitations to present to prospect groups.

This will widen your circle of influence.

It will bring you more clients or patients.

 

Recommended reading

“Why Write a Book” will show you how to do this.

The steps are made clear to help you plan it.

You will discover short cuts to save time.

For a copy, email [email protected]

 

Next: The bottom line for your book.

© 2014 The Bellune Company, Inc.

Neither MidlandsBiz.com nor The Bellune Company, Inc. makes any warranty as to the results that may be achieved from using this information. ©2013 The Bellune Company, Inc. All rights reserved. Requests for permission to reprint or circulate may be obtained by emailing [email protected]