Firefly Distillery, Charleston’s most visited distillery, is celebrating its bestselling Bend & Steal American Whiskey during a Black Friday event from 12 – 6 p.m. on Friday, November 25. The event will debut a new, elevated label for Bend & Steal, and will feature drink specials and discounts on Bend & Steal holiday gift sets and merchandise.

The Black Friday event will feature one-day-only discounts on Bend & Steal holiday gift sets, specialty engraved box, and merchandise perfect for the hard-to-buy-for whiskey lover. From the tasting room, Firefly will introduce a new premium cocktail called Thor’s Hammer, mixing the Bend & Steal blended whiskey with Firefly’s White Lightning Moonshine and Atomic Fly cinnamon syrup. Local food trucks Mr. B’s On The Go, Bits-N-Bytes, and Bits-N-Bites Bakery will be onsite serving food from 12 – 4 p.m. and visitors can enjoy tunes from Gritty Flyright on the Front Porch from 1 – 4 p.m. Walk up tastings will be available every half hour from 12 – 5:30 pm.

As a distillery exclusive product, Bend & Steal has grown in popularity since its initial release in early 2021. The whiskey gets its unique name from the process of “stealing” bits from the best barrels in the country and “bending” them with Firefly barrels to create a perfectly-balanced whiskey. A tribute to the art of distilling, aging and perfecting whiskey, each design element of the new bottle label highlights the process and tools that bring this spirit to life. From the metallic copper barrel to the lock, whiskey thief and still, the contemporary label design is eye-catching.

As always at Firefly, guests are welcome to bring chairs, blankets, and pop-up tables to spread out on Firefly’s four-acre field. The Distillery offers games onsite including disc golf and cornhole for all to enjoy and dogs are welcome outside while on leash. Firefly Distillery is located at 4201 Spruill Avenue and is currently open Monday through Saturday from 12 – 6 p.m. offering tastings and cocktails with live music and food trucks on Saturdays.