Festool USA selects Jeff Dezen Public Relations (JDPR) as Agency-of-Record
October 24, 2019
Power tool innovator partners with JDPR to provide strategic communications for major growth in FY 2020.
Festool USA, building on nearly 100 years of precision-engineered power tool solutions, has selected Jeff Dezen Public Relations (JDPR) to provide strategic planning and marketing-communications program development as it readies for major growth in 2020. Specializing in tools for carpentry, cabinetry, construction, painting prep and remodeling, Festool is one of the most respected brands among tradesmen and discerning users who demand the best tools for their craftsmanship.
“Whether in their woodshops or on the jobsite, Festool loyalists – America’s tradesmen and serious DIYers — create top-quality products for their customers and they count on their tools every day to ensure that they deliver projects that are beautiful and enduring,” stated Rick Bush, Festool’s Vice President for Marketing. “As we prepare for significant growth in the coming year, we are delighted to partner with JDPR, a firm with deep roots in the tool business. They understand what our nation’s finest craftsmen contribute to our quality of life and how these men and women rely on superior tools to get great results.”
Jeff Dezen, President of JDPR, added: “While there are many options for today’s buyers of tools, when you ask skilled tradesmen about their tools, they trust the Festool brand. That kind of trust reflects decades of Festool’s passion for creative invention and an unwavering commitment to manufacturing excellent power tool solutions for people who make a living with their hands. We are honored to help advance this proven track-record.”
About Festool
Founded in Germany in 1925, Festool is known for its innovative, precision-engineered power tool solutions. Based in Lebanon, IN, Festool USA offers a comprehensive lineup of power tools and system accessories, designed to boost productivity through efficiency and high performance. For more information, visit www.festoolusa.com.
