FishBait Solutions signs The Brandr Group to client roster
June 7, 2022
Sports Marketing Agency Unites Brands with Universities & Student Athletes for Emerging Name-Image-Likeness Opportunities
CHARLESTON, SC – FishBait Solutions has added The Brandr Group to its growing roster of collegiate sports-related clients. FishBait will provide sales and consulting services to the Florida-based company that serves as a link between brands, academic entities, and the student-athletes who compete under their umbrellas. The Brandr Group will be integrated into FishBait’s work through group licensing in the emerging Name, Image and Likeness (NIL) field, which allows collegiate athletes to monetize their college careers.
“We’re thrilled to partner with Brandr Group,” said Rob Temple, CEO of FishBait Solutions. “They clearly have the best interests of all parties in mind as they navigate this new world of NIL. Thanks to their work, the athletes, institutions and brands all benefit, with the interests of the student-athletes at the center of the equation.”
The Brandr Group is a brand management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world’s largest brands. TBG has emerged as the leading agency in group licensing programs, with rights to over 50 college athletic programs and their student athletes in the Name, Image and Likeness category including the biggest brands in college athletics.
“Given FishBait’s extraordinary depth of experience and their representations across Bowl Season and so many other prestigious properties touching all of college sports, we could not be more excited to partner with them,’” said Wesley Haynes, CEO of The Brandr Group. “We believe FishBait will help us facilitate the best possible opportunities that reflect the marketplace value of our student-athletes.”
About FishBait Solutions
FishBait Solutions, LLC has been in business for more than 20 years. Combining existing agencies and decades of experiences and connections, the firm counts numerous national brands as clients. FishBait sells and activates sponsorships within six divisions: American Heritage, College Sports, Youth Sports, Country Music, Travel/Food and Outdoor Lifestyle. With offices in eight states, it harnesses a diverse team of seasoned strategy, marketing and media executives, with expertise in experiential marketing, consulting, sales, communications, content production and more.
About The BrandR Group
The Brandr Group (TBG) is a brand management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world’s largest brands. TBG has emerged as the leading agency in group licensing programs, with rights to more than 50 college athletic programs and their student athletes in the Name, Image and Likeness category including the biggest brands in college athletics. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes, and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors. For more information, please visit TheBrandrGroup.com.
