Flock and Rally takes home top award at IABC/SC Palmetto Awards

Flock and Rally, an integrated communications and marketing agency headquartered in Columbia, South Carolina, was honored with three Palmetto Awards, including the prestigious “Star of Show.” The awards were presented by the International Association of Business Communicators’ South Carolina chapter (IABC/SC) at its 2024 annual awards ceremony.

“This recognition is especially meaningful because it highlights the impact of our work on organizations that make a difference in our community,” says Merritt McNeely, CEO of Flock and Rally. “We are proud to collaborate with clients like Welvista and Palmetto Pride, whose missions inspire us to deliver our very best.”

Welvista Brand and Messaging Guidelines
Star of Show and Award of Excellence in Writing

Flock and Rally was recognized for its development of comprehensive brand and messaging guidelines for Welvista, a nonprofit that provides access to prescription medications for underserved South Carolinians and dental care for students in participating districts. The guidelines unified Welvista and its sub-brands under a cohesive framework, ensuring consistent messaging across platforms like social media, email and marketing materials. The project’s key message emphasized Welvista’s role as a compassionate lifeline, removing financial barriers to improve health outcomes and quality of life for those in need.

Palmetto Pride Brand Anthem Video
Award of Excellence in Audio/Visual

Flock and Rally also received an Award of Excellence for its work with Palmetto Pride, South Carolina’s leading anti-litter organization. Flock and Rally, in conjunction with The Pierson Collective, produced a brand anthem video showcasing Palmetto Pride’s statewide efforts to prevent litter, clean up communities and inspire residents to take pride in keeping South Carolina beautiful. The video highlighted cleanup actions across the state’s diverse regions and was designed for use in shorter, paid media cuts to maximize reach and impact.

Flock and Rally’s success at the Palmetto Awards follows a banner year, during which the agency won two Best in Show awards at the S.C. Public Relations Society of America (SCPRSA) Mercury Awards and a Gold ADDY at the American Advertising Federation (AAF Midlands) ADDY Awards, among other industry awards.

“This year has been truly remarkable for our team, as we’ve had the honor of taking home top awards at three major industry competitions in Columbia,” says McNeely. “These achievements underscore the hard work, creativity and passion we bring to every project. We’re thrilled to see that effort recognized by our peers across the communications, PR and marketing industries.”

A full list of Flock and Rally awards can be found here: https://www.flockandrally.com/awards.

Flock and Rally offers a range of services to clients across the South and beyond, from research, branding, strategy and planning to implementation services in marketing, public relations, social media and production management as well as traditional and digital advertising.

About Flock and Rally: Integrated Communications & Marketing

Founded in 2010, Flock and Rally is a full-service, women-owned creative agency based in Columbia, South Carolina. The firm integrates branding, public relations, marketing, traditional advertising, digital advertising, social media and more into campaigns for a diverse base of clients, ranging from regional nonprofits to large-scale businesses across South Carolina and beyond. Serving industry sectors ranging from lifestyle and tourism to business, technology, real estate, higher education, government, economic development and more, Flock and Rally’s mission is to rally the community around great ideas. Learn more at www.flockandrally.com.