Flock and Rally Wins Palmetto Award of Excellence from International Association of Business Communicators SC Chapter
August 27, 2014
COLUMBIA, SC – The South Carolina chapter of the International Association of Business Communicators (IABC/SC) has honored Flock and Rally: Events + Communications for a Brave New South with a 2014 Palmetto Award of Excellence in the Nonprofit Campaigns category.
The project selected for the IABC/SC 2014 Palmetto Award was Flock and Rally’s campaign for Columbia Open Studios 2014, a free tour of artists’ studios across Richland and Lexington counties presented by 701 Center for Contemporary Art (701 CCA) on April 5 and 6, 2014. 701 CCA’s free gallery exhibitions and artist-in-residence center are housed in the historic 701 Whaley building in Columbia, S.C.’s Olympia neighborhood.
Flock and Rally’s goal with the statewide campaign was to boost the visibility and impact of the Columbia Open Studios 2014 tour in order to achieve the dual objectives of raising funds and growing awareness for 701 Center for Contemporary Art, while simultaneously drawing attention to the Midlands’ vibrant visual art community and increasing opportunities for local artists to connect with new collectors and fans. 2014 marks the fourth year for which Flock and Rally has been retained to execute the Columbia Open Studios campaign.
Founded in 2010 by business partners Debi Schadel and Tracie Broom, Flock and Rally is a woman-owned, full-service branding agency in Columbia, S.C., serving clients in the lifestyle, non-profit, technology and economic development sectors, with a focus on advancing South Carolina’s creative economy and contributing to Columbia, S.C.’s growing reputation as a progressive Southern city on the rise.
The Columbia Open Studios 2014 campaign team included Broom and Schadel as well as current account manager Chloe Rodgers, former account manager Elizabeth Turner (now Marketing Manager with YMCA of Columbia) and former graduate intern Renee LeBouef (now a marketing consultant in New Orleans).
IABC/SC’s Palmetto Award celebration was held on Tuesday, August 26, 2014 at the Palmetto Club in downtown Columbia, S.C. For more information on the South Carolina chapter of IABC, visit http://sc.iabc.com.
About Flock and Rally
Flock and Rally is a boutique public relations, marketing and event planning agency in Columbia, South Carolina, focused on leveraging new media tools and grassroots techniques to help clients launch and amplify their brands. Led by founding partners Debi Schadel and Tracie Broom, Flock and Rally’s mission is simple: to rally our community around great ideas. Learn more at www.flockandrally.com.
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