Forever 21 to Open Doors on King Street
May 17, 2010
Top National Retailer Coming to Majestic Square
CHARLESTON, SC – May 17, 2010 – The Beach Company is pleased to announce the addition of Forever 21 to their diverse portfolio of tenants. The Los Angeles based fashion retailer known for offering the latest trendsetting merchandise is set to open at the end of 2010 in the former Saks Fifth Avenue store at Majestic Square.
“Saks Fifth Avenue has been a terrific anchor tenant at Majestic Square for over 15 years, and they have certainly enhanced the King Street Shopping District,” said John Darby, President and CEO of The Beach Company.
Steve Sadove, Chairman and CEO of Saks, said, “We are very appreciative of our Charleston customers and are sad to leave the city. Closing our store was a difficult decision to make, but our strategy is to focus our resources on our most productive stores.”
“We are excited that Forever 21 has decided to expand to Charleston. Forever 21 is sure to increase the foot traffic for King Street. Securing a top international retailer like Forever 21 is a huge addition to Downtown Charleston and will undoubtedly benefit the entire retail shopping district,” said John Darby, President and CEO of The Beach Company. Forever 21 Executive Vice President Larry Meyer shares in this excitement and says, “We are very pleased to have the opportunity to expand our business into Charleston and offer the latest fashion to the local community. Additionally, we expect to create up to 150 new jobs at the Charleston location.”
In addition to Forever 21 apparel and accessories, the store will encompass five brands, including Twelve by Twelve, a couture-like aspiration line designed exclusively for Forever 21; Heritage 1981, a lifestyle brand for women; 21MEN, a line of fresh, fast fashion for men of all ages; Love 21, a contemporary line for women; and HTG81, a kids line for girls and boys ages six to fourteen. The new location will service all local
Charleston customers with the perfect mix of merchandise and serve as a one-stop-shop for their personal, professional and family lifestyle fashion needs.
Forever 21 Inc.
Forever 21 Inc., headquartered in Los Angeles, is best known for its affordable model of fast fashion that works by keeping the store exciting with fresh merchandise offerings brought in daily. The retailer operates over 480 stores in the United States, with international operations in Dubai, Canada, Puerto Rico, Korea and Japan. Just recently, Forever 21 has secured the former Virgin Megastore in Times Square in New York City occupying 90,000 square feet.
Majestic Square
Majestic Square, located at 211 King Street, is a 4-story, 225,000+ square foot mixed-use building of prime office, retail and parking in the heart of Charleston’s shopping district. Opened in 1996, Majestic Square changed the face of this particular block of King Street and is home to The Beach Company’s Headquarters.
The Beach Company
The Beach Company, founded in Charleston in 1945, has honored a tradition of responsibility and excellence in providing top quality real estate products and services for communities, businesses, industries and most importantly, families across Charleston and the Southeast Region.
