FUEL hires seasoned analytics expert from E*TRADE New York
June 4, 2018
FUEL, an integrated marketing agency in downtown Greenville, SC specializing in both digital and traditional services, has added Kristin Dennis as Digital Analytics/SEO Specialist to its digital marketing team. Dennis is a well-respected industry veteran who has served in a number of key roles at several national accounts, including E*TRADE New York (Director, Digital Analytics) and HBO, New York (Director, Digital Analytics).
“We are excited to have someone of Kristin’s caliber join the FUEL team,” says Warren Griffith, FUEL President & CEO. “She has big-time experience in data analysis working on some very high-profile accounts. With digital marketing at FUEL’s core, it’s essential to have a senior-level team, like we do. Kristin gives us added firepower to help drive leads and sales for our customers.”
Dennis recently relocated to Greenville, SC with her husband and daughter, seeking a more family-oriented community that combined southern charm with big-city cultural sophistication. “We really fell in love with this area, Greenville in particular,” says Dennis. “It’s a dynamic town with so much to offer—including all the outdoor opportunities in Upstate South Carolina and Western North Carolina. And I feel excited to have found a great company like FUEL to work for. Everything just fell into place.”
Over the years, Dennis has distinguished herself as a team leader, who enjoys working in collaborative, highly strategic work environments. For more than a decade, she has empowered large, complex organizations with her analytic insight, with an emphasis on implementing sound strategies that are results driven. Her strengths include leveraging data to drive decisions related to website/application design, customer experience, marketing initiatives, and editorial strategy. She has a proven record for successfully launching and managing digital analytics tracking designs and reporting strategies for digital properties. At FUEL, she will join a team that has a reputation for helping clients in a number of industries move the needle and attain sustainable growth year over year.
About FUEL
Located in Greenville, South Carolina’s historic downtown district, FUEL is an integrated marketing agency that consists of industry-leading experts in branding, marketing strategy, lead generation, web development, Search Engine Marketing (SEM), Search Engine Optimization (SEO), content marketing, email marketing, social media marketing, and more—all under one roof. They have extensive B2B and B2C experience that spans a wide cross-section of industries, including: advanced manufacturing, real estate, technology, healthcare, retail, and more.
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