Greenville-based marketing agency selected by top grill manufacturer
October 14, 2015
GREENVILLE, SC – Kamado Joe has named Ferebee Lane + Co. agency of record for strategic development and marketing of its line of Kamado-style ceramic grills and outdoor cooking accessories.
Ferebee Lane + Co. will provide insight, strategy, creative, media planning and buying, production and content for the Duluth, Ga.-based company known for it’s innovative take on Asian-inspired charcoal grills and smokers.
“Kamado Joe is definitely a brand with a story worth sharing — a story that resonates with people who care about creating great meals and experiences outside,” said Matt Ferebee, principal and creative director for Ferebee Lane + Co. “The challenge is sharing that story in the most effective way — which is exactly what we do. We specialize in helping connoisseur brands connect with their customers in the most meaningful ways possible.”
The multi-discipline agency is celebrating its 10th anniversary and a decade of collaborating with some of the world’s most beloved brands like Le Creuset, Blackberry Farm and BMW. That roster which now includes Kamado Joe.
“Ferebee Lane + Co. has proven experience in tapping into the devotion audiences like ours have for certain brands,” said Kamado Joe President Bobby Brennan. “This partnership is a natural fit for us. We enjoy working together to find smart, creative ways to help us stand out in our industry among consumers and dealers in an increasingly competitive retail space.”
About Kamado Joe
Kamado Joe is a company that is devoted to providing top grade ceramic grills for an unrivaled outdoor cooking experience. With a focus on continuous innovation and product improvement, the brand’s ceramic grills – available in red in several sizes – offer cooking flexibility, aesthetic design and quality construction. Visit online at kamadojoe.com.
About Ferebee Lane + Co.
Ferebee Lane + Co. helps shape brand strategy and share brand stories of well-designed, well-crafted goods, services and experiences. Specializing in connoisseur and community brands, the multi-discipline agency collaborates with clients in various industries to help them connect with their discerning customers.
Founded in 2005, Ferebee Lane + Co. celebrates 10 years of partnering with some of the world’s most loved brands, including Le Creuset, Blackberry Farm, Kamado Joe, CaroMont Health, Chimay, BMW, Michelin and Hickory Chair Furniture Co. ferebeelane.com | @ferebeelane
