Harness the power of word-of-mouth

By Jerry Bellune

A couple of our friends were discussing a German restaurant 45 minutes from our town. My wife and I miss German food since the only place in town that served it closed. Of course, I was interested.

I mentioned it to my doctor, a fellow schnitzel lover. Her story was different.

On her only visit, the wait staff was not only inattentive but rude. And it took 3 hours for their meals to arrive.

Now if you were me, who would you believe, the good reviews or the bad? For a 90-minute round-trip drive, would you take such a chance? Not me. I mentally crossed the place off my must-do list.

A woman I do business with occasionally advertises with us – when she has something special she wants to sell. I asked her once why she did not benefit from a more consistent advertising campaign.

“I rely on word-of-mouth advertising,” she told me. I didn’t argue with or try to enlighten her. She is a strong-willed person who will not listen to reason.

But she could enhance her advertising with testimonials from customers who love and appreciate what she does for them.

You do use testimonials, don’t you?

We share such field-tested strategies in our 3-CD “Make Yourself a STAR (Someone They Always Remember)” self-study course.

Details at [email protected]

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