Hotel Hartness announces Michael Bonasia as Director of Sales and Marketing
June 4, 2022
Hotel Hartness today announced Michael Bonasia as director of sales and marketing. In this role, Bonasia will be responsible for driving business development and leading the sales team for the 73-room hotel that features the only premier spa suites in Greenville. Hotel Hartness’ world class amenities include the fine-dining restaurant Patterson, the intimate Captain’s Bar, and the full-service Spa H. Uniquely located within the 449-acre award-winning Hartness community, the boutique hotel will offer a luxurious and idyllic retreat in proximity to downtown Greenville. Hotel Hartness will be managed by Hay Creek Hotels and is set to open this December.
“The opportunity to work alongside the Hartness family and General Manager Albert Mertz is truly an honor,” said Bonasia. “I look forward to continuing the legacy of this family home as a place where people can come enjoy its splendor and a luxurious guest experience unlike any other in Greenville.”
Prior to joining Hotel Hartness, Bonasia was the vice president of sales and marketing at Tara Investments where he helped facilitate the development of a strategic marketing process to better predict effective sales initiatives for their portfolio of hotels. His hospitality experience in Greenville includes serving as the director of sales at Aloft Downtown, where he was instrumental in successfully introducing the Aloft brand to the market, and at Hyatt Place Greenville. Bonasia also acted as general manager at Courtyard by Marriott Downtown and Hampton Inn & Suites Downtown at RiverPlace. Additionally, as the director of marketing services for Greenville Drive Baseball, he was part of the leadership team responsible for the Drive’s recognition as Ballpark of the Year in its inaugural year. Throughout his career, Bonasia has been continually recognized for his leadership and meeting and exceeding sales goals while seamlessly managing operations.
“We are extremely fortunate to have Michael leading our sales team at Hotel Hartness,” said General Manager Albert Mertz. “With his vast experience in the hotel industry and exceptional knowledge of the Greenville market, we are poised to offer the upstate area a truly remarkable and elevated hospitality offering.”
In this new role, Bonasia will also work with Village Kitchen to support the restaurant’s promotional and marketing efforts, as well as market its event space. Located in Hartness’ Village Center, Village Kitchen offers private event rentals with indoor and outdoor seating, a full-service bar, and custom catering options prepared by Executive Chef Tanner Marino.
Bonasia is a graduate of the University of North Carolina at Charlotte where he earned his bachelor’s degree in Communications, with an emphasis in Public Relations.
About Hotel Hartness
Hotel Hartness, situated within the award-winning Hartness community and projected to open in December 2022, will offer 73 guest rooms, an executive conference center, waterside dining, and a luxury spa. It is located on South Highway 14 between Pelham and Woodruff roads – conveniently located on Greenville’s urban edge adjacent to the I-85 corridor, ten miles from downtown and five miles from GSP Airport. For more information on Hotel Hartness, visit www.hotelhartness.com.
About Hay Creek Hotels
Founded in 2005 and based in Exeter, New Hampshire, Hay Creek Hotels is a leader in upscale independent full-service lodging and dining. Guided by international hospitality industry veterans, the company prides itself on a unique combination of award-winning dining experiences, exceptional guest service, and contemporary accommodations. The company offers a full spectrum of technical and third-party management services to boutique hotel owners and developers. Hay Creek Hotels combines decades of industry expertise with fully integrated management systems specifically designed for full-service upscale and luxury-oriented hotels, inns, and resorts. For more information, please visit www.haycreekhotels.com.
